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Account-Based Marketing and Sales Insights
Stay ahead of the curve with the latest insights and trends, carefully curated by our experts at Next Gen ABM. Subscribe now and get instant access to exclusive content, expert analysis, and cutting-edge strategies to supercharge your ABM journey!
NextGen ABM
1 day ago4 min read
Weekly ABM/ABX Insights - Lead Gen in the ABM Era: What G2’s Insights Reveal as Top Opportunities for 2025
23rd Edition (Published on Jan 13) Editor's Notes:Â In the era of ABM, lead gen has evolved far beyond filling the top of the funnel with...
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NextGen ABM
6 days ago4 min read
Live from CES 2025: Strategic Insights for B2B Marketing Leaders
What do smart TVs, AI-powered video tools, and virtual reality have to do with your B2B marketing strategy, areas like ABM and Demand...
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NextGen ABM
Jan 74 min read
Weekly ABM/ABX Insights - 2025 Playbook: AI, Automation, Social, and New Tools Redefine ABM and GTM Strategies
22nd Edition (Published on Jan 7) Editor's Notes: In 2025, AI , automation , social media , and cutting-edge tools are transforming how...
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NextGen ABM
Dec 17, 20244 min read
Weekly ABM/ABX Insights - ABM’s Secret Weapons: Owned, Shared, and External Data Signals You Can Trust
21st Edition (Published on Dec 17) Editor's Notes: This week, we're diving deep into a pivotal theme: Owned, Shared, and External Data...
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NextGen ABM
Dec 10, 20244 min read
Weekly ABM/ABX Insights - What B2B Marketers Are Stealing from B2C (And Why It Works for ABM)
20th Edition (Published on Dec 10) Editor's Notes: AI, Personalization, and Cross-channel Insights Reshaping B2B Strategies Today’s B2B...
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NextGen ABM
Dec 3, 20245 min read
Weekly ABM/ABX Insights - The Great ABM Shift: What Changed in 2024?
The Great ABM Shift: What Changed in 2024?
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NextGen ABM
Nov 19, 20245 min read
Weekly ABM/ABX Insights -ABM vs. Demand Gen: Is it time to retire this debate?
18th Edition (Published on Nov 18) Which is better: account-based or demand-based marketing? The latest research says it's not an...
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NextGen ABM
Nov 14, 20246 min read
Don't Enter 2025 Blind: The Ultimate Year-End Audit Checklist for Revenue Marketers
As Q4 draws to a close, revenue marketing teams have a prime opportunity to evaluate their strategies, and make informed adjustments for...
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NextGen ABM
Oct 24, 20247 min read
Navigating the hidden 70% of the B2B buyer journey: Insights from the B2B Marketing Exchange 2024
As the B2B marketing landscape continues to evolve, buyers now engage with sellers on their own terms, initiating contact approximately...
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NextGen ABM
Jul 8, 20244 min read
The Democratization of ABM: Why Account-Based Marketing is a Must-Have Beyond the Enterprise Segment in 2024
recent technological advancements are transforming ABM from an exclusive strategy for Enterprise segment into a scalable approach.
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NextGen ABM
Jul 1, 20245 min read
Weekly ABM Insights Newsletter - July 1
4th Edition Happy July 4th Week! This edition is packed with exciting updates from industry leaders! This edition features innovations...
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NextGen ABM
Jun 24, 20244 min read
Weekly ABM Insights Newsletter - June 24
3rd Edition Welcome to our third June newsletter, where we bring you the latest updates and insights from the ABM/ABX industry. This...
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NextGen ABM
Jun 16, 20245 min read
Weekly ABM/ABX Insights & Tips - June 17
2nd Edition Welcome to the second edition of our Weekly ABM Insights Newsletter! This week, we're excited to bring you the latest from...
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NextGen ABM
Jun 10, 20244 min read
Weekly ABM Insights Newsletter - June 10
Welcome to our first weekly ABM Insights Newsletter! We're excited to share the latest industry news, insights, and resources to help you...
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NextGen ABM
Apr 25, 20245 min read
Unlocking Lead Gen Potential on @Threads: A Guide for B2B SaaS Marketers to Win Over Developers
As a former engineer turned B2B demand gen marketer 13 years ago, I've seen firsthand the importance of targeting the right audience with...
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