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Welcome to our first weekly ABM Insights Newsletter! We're excited to share the latest industry news, insights, and resources to help you stay ahead in the world of account-based marketing. In this edition, we'll explore innovations from Demandbase and Twilio, discuss optimizing your GTM strategy, and share valuable resources on prospecting and content generation. Follow us on Linkedin for more insights and news! Industry News Demandbase is First GTM Platform to Offer Multiple Buyer Journeys for ABM Customers Demandbase , a pioneer in AI-driven account-based go-to-market strategies, has introduced a groundbreaking feature allowing customers to create multiple buying journeys  tailored to different products or business units. This innovation enables customers to customize journeys with numerous stages, even post-sale, and track account progress. Watch this demo for more details and video snippets of the new capabilities. ,Demandbase has launched other enhancements including Database Folders for streamlined list management, Field Disable Controls to reduce data ingestion, and Sync Optimization for Salesforce for faster lead syncing. Read More Twilio Lets Users Combine CDP and Warehouse Data Twilio  has unveiled new features at the Snowflake Summit 2024 , enhancing interoperability between its Customer Data Platform (CDP) and data warehouses, enabling businesses to seamlessly convert disparate data points into complete, identifiable profiles to better understand and engage with customers. The Linked Audiences  and Segment Data Graph ( a framework that builds on Segment’s legacy of unifying customer profiles) features allow businesses to integrate real-time data from CDPs with comprehensive data from warehouses, enriching customer profiles and enabling more effective marketing campaigns. These advancements also facilitate the use of AI for predictive analytics, improving customer engagement and marketing ROI. Read More ABX Insights  Advanced Techniques for Optimizing Your GTM Strategy An optimized, advanced GTM strategy is crucial, especially as 80% of organizations now compete primarily on customer experience (CX), per Gartner. Meeting rising customer expectations requires an effective GTM approach. Demandbase delves into the following techniques to uplevel your GTM strategy. Data-Driven Decision-Making : With the world producing staggering amounts of data, leveraging analytics is non-negotiable. Data insights help identify high-value accounts, optimize campaigns, and enhance customer experiences. Automation : B2B automation aligns marketing and sales efforts, ensuring a seamless client experience. Automation increases efficiency, consistency, scalability, and offers real-time insights. From lead nurturing to customer support, automation streamlines operations and improves outcomes. Integrating ABX (Account-Based Experience) : ABX, an evolution of ABM (Account-Based Marketing), orchestrates relevant, trusted marketing and sales actions throughout the B2B customer journey. It’s customer-centric, focusing on personalized interactions tailored to individual account needs. Read More.   Resources 8 Attention-Grabbing Prospecting Phrases That Buck Conventional Wisdom Source: Hubspot This article, authored by Jeff Hoffman , a renowned sales executive and author of Your SalesMBA™, challenges traditional sales wisdom by promoting a more graceful approach to handling objections and rejections. The essence of fearless prospecting is not in stubborn persistence but in gracefully accepting a "no" and moving on to find new, more receptive prospects. Here are some unconventional opening phrases that can boost your prospecting efforts: "We haven't met before." "This call will take three minutes." "I'm lost. Can you help me?" "I don't know much about your company..." These phrases aim to set clear expectations and foster honest communication from the outset, which can enhance the effectiveness of your outreach efforts.  Read More AI Content Generators: I Tested 5 of the Best; Here's What I Found Source: Hubspot AI content generators like Narrato 's AI Content Genie are revolutionizing the way marketers create and schedule content. These tools are quick, intuitive, and capable of generating relevant content weeks in advance, thereby saving time and boosting efficiency.  This article reviews tools like Craiyon  and Rytr , highlighting their pros, cons, and best use cases.   Read More B2B Buyer Report: Top Technologies by Job Role in 2024 Source: HGInsights  HG Insights has released a comprehensive report detailing the top technologies used by various job roles across different departments. Key findings include: Most Widely Used Products:  Salesforce CRM and Google Workspace dominate across multiple roles. Top 25 Products by Popularity:  Salesforce is particularly prevalent in Sales, while AWS is favored in Engineering. Department-Specific Insights:  Tailoring products to meet the specific needs of different roles within an organization is crucial for maintaining customer satisfaction and relevance. This report is powered by HG Insights’ Functional Area Intelligence™, offering deep insights into the B2B technology landscape and helping companies make informed purchasing decisions . Read More Cold Email vs. Spam: 9 Ways to Know the Difference Source: Zoominfo Email remains a cornerstone of digital sales and marketing, but it's crucial to differentiate between cold outreach and spam. Effective cold outreach is personalized, relevant, and ethical , while spam is generic, irrelevant, and often breaches privacy regulations. Here are some key differences: Personalization vs. Generic Messaging Relevance vs. Randomness Ethical Sourcing vs. Dubious Collection Zoominfo outlines nine key differences, focusing on personalization, relevance, and compliance to ensure your outreach campaigns are both effective and respectful. Read More Salesloft's Unified Platform for Go-to-Market Teams Source: Salesloft Salesloft's integrated platform enhances team efficiency by consolidating tools for email marketing, customer intelligence, forecasting, and sales management. This unified approach reduces the time spent switching between applications and allows sales teams to focus more on customer interactions. By having all data and tools in one place, Salesloft users experience substantial and sustainable efficiency gains. Read More Upcoming Events June 11, 10:00am PT / 1:00pm ET.  From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth. Webinar from Demandbase. Register Here . https://www.demandbase.com/resources/webinar/sales-marketing-alignment-b2b-growth/ June 12, 10:00am PT / 1:00pm ET. Signal to Sale - Faster: Strategies for Empowering Every Seller . Webinar from ZoomInfo. Register Here July 9, Hong Kong. The MarTech Summit Hong Kong . Industry conference from BEETc. Register here  with code CDPI20 for 20% discount. We hope you find these insights useful for your marketing and sales strategies. Stay tuned for more updates next week! Follow NextGenABM ( https://www.linkedin.com/company/nextgenabm/ ) for more insights, news, and resources to help you succeed in account-based marketing. Visit our website ( https://www.nextgenabm.io/ ) to learn more about our mission and expertise.

We're delighted to announce that NextGenABM has officially become a partner of both HubSpot (as a Solution Provider) and Adobe (as a Bronze Solution Partner). This milestone recognizes our expertise in account-focused marketing and go-to-market processes, strategy, technology selection, implementation, and campaign services. At NextGenABM, we are specialized in ABM focused marketing and go-to-market processes, strategy, technology selection, implementation, and campaign services. Our in-house expertise includes modern pipeline marketing and revenue strategies, in-depth knowledge and admin-level experience with major B2B marketing and sales tech stack, and a proven track record of successfully leveraging platforms such as Hubspot, Adobe Marketo, to drive ABM-style campaigns for leading B2B SaaS brands. What does this mean for NextGenABM and our clients? Our new partnership status with HubSpot and Adobe grants us access to exclusive resources, training opportunities, and expertise recognition. This means we can continue to grow our Account-based Go-to-Market offerings, deepen our technical expertise in the HubSpot and Adobe ecosystems, and drive even better development solutions for our clients. We work with ambitious B2B businesses providing ABM/ABX strategy, pipeline generation campaign, and operations / program management services to grow our clients’ sales pipeline. Why not  take a look at our recent case studies  to see examples of the work we’ve delivered. Using Marketing Automation Platforms and Looking for ABM/ABX advice? If you're interested in learning more about our partnerships or need guidance on leveraging your marketing automation platform or customer data platform for Account-centric Go-to-Market strategies, don't hesitate to reach out . We'd be happy to share our expertise and help you achieve your goals.

As a former engineer turned B2B demand gen marketer 13 years ago, I've seen firsthand the importance of targeting the right audience with the right message. With the fall of Twitter, B2B marketers are scrambling to find new channels to reach and engage technical decision makers. That's where Threads comes in - a platform that's rapidly gaining traction and offering a unique opportunity for account-based marketing and lead generation. In this post, I'll share why Threads should be on your radar and how to leverage it to win over developers and drive success in B2B SaaS. What is Threads? Threads is the latest addition to the Meta family of social platforms. While it’s promoted as a text-based platform, users can share photos and videos, as well, with up to 500 characters of text. With more than 150 million monthly users, Threads became the fastest-growing social media platform in history . Recent data suggests Threads Is seeing more daily users in the US than X . The Rise of Threads: Twitter's decline has left a void in the market, and Threads is filling it. With its community-driven features, long-form posting capabilities, and hashtag campaigns, Threads offers a more engaging and targeted approach to reaching developers and technical decision-makers . As a B2B marketer, it's time to consider new channels and strategies to reach your target audiences. Why LinkedIn Shouldn't Be the Only Game in Town: While LinkedIn is a staple for B2B marketing, it's not the only platform worth considering. With its more formal and professional tone, LinkedIn may not be the best fit for every brand or audience. Threads, on the other hand, offers a more conversational and community-driven environment, making it an ideal platform for building relationships with developers and decision-makers. Why Developers Matter for B2B SaaS: Many executive decision-makers in your target accounts have a technical background , and many non-executive technical people are key advocates / influencers for your potential deals, thus, making developers a crucial audience for B2B SaaS marketing. By building relationships with developers, you can influence purchasing decisions and drive adoption within your target accounts. Threads' Unique Features for B2B Lead Gen: Threads offers a range of unique features that make it an attractive platform for Account-Based Marketing (ABM) lead generation. With its community-driven features, you can engage with developers and decision-makers in a collaborative environment, building relationships and trust. Share in-depth tutorials, case studies, and success stories through long-form posting capabilities, and utilize relevant hashtags to increase visibility and attract potential leads. Engage in discussions, host AMAs with industry thought leaders (many leading B2B SaaS have been doing this), and gather feedback through polls and surveys to refine your product approach. Share user-generated content to showcase customer success stories, and target specific accounts with developer-focused content to build credibility. Here are some of the product features that Threads is currently offering: Post : Threads allows users to share posts with a maximum of 500 characters and also include links, photos and videos. Video : Threads allows users to share videos no longer than five minutes Organic Traffic : Brands can still benefit from creating a profile and potentially getting organic traffic. Branded Content : It seems that the Threads team has already working on making their branded content tools available in the not too distant future. In my opinion, Threads offers a unique opportunity for B2B marketers, and, it is currently a relatively untapped 'white space', where B2B demand gen marketers can establish a strong presence and gain a competitive edge . A Winning Strategy for B2B Marketers: Phase 1: Building Brand and Establishing Thought Leadership In this phase, create a strong presence on Threads by sharing valuable, informative, and engaging content that showcases expertise and understanding of technical audiences. Utilize Threads' features like polls, questions, and discussions to encourage interaction and build a community around the brand. Collaborate with influencers and other industry leaders to expand reach and credibility, and share user-generated content and customer success stories to build trust and social proof. Phase 2: Driving Organic Lead Generation In this phase, share gated content, such as eBooks, whitepapers, and webinars, to capture leads and build a database of interested professionals. Utilize Threads' features like links and cards to drive traffic to landing pages and websites, and host AMAs (Ask Me Anything) and live sessions to build relationships and generate leads. Share case studies and success stories to demonstrate expertise and build credibility, and use Threads' analytics to track engagement and measure the success of lead generation efforts. Phase 3: Leveraging Future Paid Ads and Targeting In this final phase, wait for Threads to introduce paid advertising options and targeting capabilities, and then utilize these features to target specific audiences, such as job titles, industries, and behaviors. Create targeted ad campaigns to drive lead generation and complement LinkedIn ads, and monitor and optimize ad performance to ensure maximum ROI. By leveraging paid ads and targeting, B2B marketers can amplify their demand generation efforts and reach a wider audience of technical professionals. Here is a B2B SaaS example that leverages Threads effectively: Hubspot : HubSpot, a leading marketing, sales, and customer service platform, has achieved remarkable success on Threads, a social media platform, with an impressive nearly 100k followers within less a year . By leveraging Threads' unique features and engaging with its audience, HubSpot has effectively expanded its B2B marketing reach , built thought leadership in the B2B marketing and sales tech space , and driven demand generation . HubSpot's ability to create and share engaging content, effective use of Threads' features (such as polls, questions, and discussions, to engage with its audience and encourage interaction), consistent posting schedule have contributed to its success, making it a go-to partner for businesses looking to optimize their marketing and sales efforts. Measuring Success: While Threads currently supports hashtag search with a twist and some limitations, you can still track the success of your B2B Demand Gen impacts from Threads by monitoring engagement metrics and leveraging UTMs. Here are some ideas to do so: Engagement metrics : Threads provides basic engagement metrics like likes, comments, and shares. You can track these metrics for each post to gauge its performance. UTM tracking : You can add UTM parameters to the links you share in your Threads posts. This allows you to track clicks, conversions, and other metrics sourced from your Threads campaigns in your analytics or MAP tools. Third-party analytics tools : Some third-party analytics tools, like Hootsuite or Sprout Social, offer Threads integration and provide more comprehensive metrics and insights. Hashtag tracking (indirectly) : You can use a third-party tool like Hashtagify or RiteTag to track the performance of specific hashtags across social media platforms. This can give you an idea of the hashtag's overall popularity and relevance, segmented by platforms / sources. Conclusion: As a B2B marketer, it's time to think outside the box and consider new channels and strategies to reach new audiences in your target accounts . You should consider building a brand and community on Threads, even without ads targeting features yet , due to its potential for long-term strategy and potential for future lead gen tools, differentiation from competitors, content amplification capabilities, and early mover advantage in establishing thought leadership. Don't miss out on this chance to get ahead of the curve and unlock lead gen potential on Threads.