The GTM Gap Most Startups Face
Founder-led sales drive early traction — but they often hit a wall. Messaging becomes inconsistent. Targeting lacks precision. Sales and marketing fall out of sync. Growth slows.
That’s where fractional leadership and agency support come in. Startups need senior-level expertise to scale — but also need to stay lean. A strategic GTM service offered by NextGenABM brings embedded fractional leadership, battle-tested frameworks and execution, and AI-enabled strategy and operationalization to help bridge the gap between founder-led growth and scalable GTM models — all without the cost of a full-time hire.
Founded by Océane Li, a B2B marketing leader with 13+ years of experience scaling revenue at Looker, Google, MapR Data, Shopify, and several venture-backed startups and scale-ups with 3 exits.
NextGenABM is a certified service provider and partner of Demandbase, Salesloft, HubSpot, and Clay — and winner of the 2024 B2B Innovation Award (by Demand Gen Report) for excellence in AI-driven marketing.
Our strategies extend beyond just ABM. Whether you're running inbound marketing, demand generation, or sales programs — we bring clarity, targeting, systems, and scalable execution to modernize your GTM.
What sets us apart:
✅ AI + full-service agentic GTM: Strategy, orchestration, and execution in one place, utilizing leading agentic AI tools to supercharge your GTM
✅ Data and operational expertise: We work with the right tools, not just the familiar ones
✅ Deep B2B SaaS expertise blended with both product-led and sales-led growth strategies
✅ Strong GTM alignment: Integrating sales prospecting and inbound marketing into one motion
✅ Cross-industry perspective: While grounded in SaaS, my early background in manufacturing and supply chain brings a systems-thinking lens that strengthens GTM execution.
Approach:
✅ Fractional. Strategic marketing leadership without the headcount.
✅ AI-Enabled. Campaigns, content, and routing powered by GTM signal-based intelligence.
✅ Outcome-Driven. Focused on pipeline, alignment, and measurable revenue lift.
✅ Scalable. Engagements that flex with your stage, stack, and growth pace.
Based in: SF Bay Area | Serving: Global fast-growing B2B teams (incl. EMEA)
What We Do
NextGenABM is a strategic consultancy that helps tech companies, especially those scaling from founder-led growth, build smarter, leaner go-to-market engines.
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Align GTM teams around one revenue strategy
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Operationalize AI to scale full-funnel demand gen
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Build CRM + RevOps infrastructure for GTM scale
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Run multi-channel campaigns that convert high-intent signals into pipeline
Delivered through:
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Strategic Workshops & Messaging Frameworks
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Fractional Marketing Leadership
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Executional Support with ABM + GTM Campaigns
What is ABM?
Account-Based Marketing (ABM) is a B2B growth strategy focused on identifying and engaging high-fit accounts and buying personas, rather than casting a wide net.
Even if you're not running formal ABM today, the same principles apply to any business trying to grow smarter with: targeted engagement and optimized ROI.
Q1. What is ABM orchestration?
ABM orchestration means aligning marketing, sales, and RevOps around a coordinated account-centric journey -where every touchpoint, channel, and technology is synced to engage target accounts effectively. ➝ Is GTM the evolution of ABM?
Q2. How does AI enhance ABM strategies?
AI supercharges ABM - from predicting which accounts are heating up to automating personalized outreach at scale. It makes campaigns smarter, faster and far more measurable. ➝ 4 AI x GTM Plays CMOs Can’t Ignore
Q3. What’s the difference between old-school ABM and next-gen ABM?
Traditional ABM focused on a handful of accounts with marketing-led campaigns. Next-gen ABM is full-funnel, integrated with GTM ops, uses signals + data + AI, and treats revenue teams as one engine. ➝ The Great ABM Shift: What Changed in the AI Era?
Trusted Service Provider Partners
Next Gen ABM Partner with Best-in-Class Technologies for Your Account-Based Revenue Excellence.
Recognized by Leading Account Based Marketing and Sales Technology Vendors
“Working with Océane felt like having a true thought partner. She helped us clarify our positioning and narrative, making it easier to engage investors and connect with the right early adopters to lay a strong foundation for future growth.”
Asa Whillock, Founder & CEO, Euphonic AI
