The GTM Gap Most Startups Face
Founder-led sales drive early traction — but they often hit a wall. Messaging becomes inconsistent. Targeting lacks precision. Sales and marketing fall out of sync. Growth slows.
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That’s where fractional leadership and agency support come in. Startups need senior-level expertise to scale — but also need to stay lean. A strategic GTM service offered by NextGenABM brings embedded fractional leadership, battle-tested frameworks and execution, and AI-enabled strategy and operationalization to help bridge the gap between founder-led growth and scalable GTM models — all without the cost of a full-time hire.
Founded by Océane Li, a B2B marketing leader with 13+ years of experience scaling revenue at Looker, Google, MapR Data, Shopify, and several venture-backed startups and scale-ups with 3 exits.
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NextGenABM is a certified service provider and solution partner of Demandbase, Salesloft, and HubSpot — and winner of the 2024 B2B Innovation Award (by Demand Gen Report) for excellence in AI-driven marketing.
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Our strategies extend beyond just ABM. Whether you're running inbound marketing, demand generation, or user-led growth — we bring clarity, targeting, systems, and scalable execution to modernize your GTM.
What sets us apart:
✅ AI + full-service GTM: Strategy, orchestration, and execution in one place
✅ Data and operational expertise: We work with the right tools, not just the familiar ones
✅ Deep B2B SaaS expertise blended with both product-led and sales-led growth strategies
✅ B2C-inspired personalization: Bringing creative and dynamic personalization into B2B
✅ Strong GTM alignment: Integrating sales prospecting and inbound marketing into one motion
✅ Cross-industry perspective: While grounded in SaaS, my early background in manufacturing and supply chain brings a systems-thinking lens that strengthens GTM execution.
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Approach:
✅ Fractional. Strategic marketing leadership without the headcount.
✅ AI-Enabled. Campaigns, content, and routing powered by GTM signal-based intelligence.
✅ Outcome-Driven. Focused on pipeline, alignment, and measurable revenue lift.
✅ Scalable. Engagements that flex with your stage, stack, and growth pace.​
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Based in: SF Bay Area | Serving: Global fast-growing B2B teams (incl. EMEA)​​
What We Do
NextGenABM is a strategic consultancy that helps tech companies, especially those scaling from founder-led growth, build smarter, leaner go-to-market engines.
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Align GTM teams around one revenue strategy
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Operationalize AI to scale full-funnel demand gen
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Build CRM + RevOps infrastructure for GTM scale
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Run multi-channel campaigns that convert high-intent signals into pipeline
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Delivered through:
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Strategic Workshops & Messaging Frameworks
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Fractional Marketing Leadership
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Executional Support with ABM + GTM Campaigns
What is ABM?
Account-Based Marketing (ABM) is a B2B growth strategy focused on identifying and engaging high-fit accounts and buying personas, rather than casting a wide net. It aligns marketing and sales around shared targets and uses personalized, full-funnel campaigns to increase conversion and deal velocity.
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Even if you're not running formal ABM today, the same principles apply to any business trying to grow smarter with:
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Targeted Engagement
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Team Alignment
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Optimized ROI and Revenue Impacts
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Trusted Service Provider Partners
Next Gen ABM Partner with Best-in-Class Technologies for Your Account-Based Revenue Excellence.
Recognized by Leading Account Based Marketing and Sales Technology Vendors
“Working with Océane felt like having a true thought partner. She helped us clarify our positioning and narrative, making it easier to engage investors and connect with the right early adopters to lay a strong foundation for future growth.”
Asa Whillock, Founder & CEO, Euphonic AI
