What This Year Taught Us About AI, ABM, and Modern GTM

I recently contributed an article to the HubSpot Blog exploring how workflow automation has evolved — and why it’s becoming a core capability for modern marketing, RevOps, and GTM teams. The piece, “Modern Marketing Workflow Automation Explained: What It Is and the Best Workflow Software to Use,” breaks down: What workflow automation really means in today’s B2B environment How it differs from traditional marketing automation Common workflow use cases across marketing, sales

Weekly AI x ABM/GTM Insights – From Ghosted to Closed: Your EOY Revival Playbook + Founder’s Insights

From Manual to AI-Powered ABM Orchestration

Weekly AI x ABM/GTM Insights – From Automation to Agents: What Modern Marketing Looks Like Now

NextGenABM Joins Salesloft Partner Network to Help Scaling Teams Align GTM and Sales Engagement

Edition #48 | Published October 6, 2025 The way B2B buyers discover, evaluate, and trust vendors has changed in the AI-powered GTM landscape. Brands are competing to be the source of truth and mentions  AI engines cite and decision-makers trust. To meet this moment, modern GTM teams are embracing a new mindset: Answer Engine Optimization (AEO) :  Lead with clarity (your TL;DR and FAQs are your new SEO). Publish data, tools, and PoV opinions AI can’t fake. Prioritize decision-

Relevance Beats Personalization: Key Playbook & Takeaways from HubSpot INBOUND 25

Is Your Marketing Stack Truly Composable—and AI-Ready?