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Edition #51 | Published Nov 5, 2025 Deals that ghosted you aren’t dead — they’re just waiting for a smarter re-entry . This issue unpacks how top GTM teams are reviving stalled opps before year-end using signals, exec thought leadership, and lightweight pilots. Let’s get into it. 👉  🎙 Voices of Influence: Year End Pipeline Revival Strategy 🚀 The Pulse: Industry News You Can’t Afford to Miss We read the AI x ABM headlines so you don’t have to.  Bulk Email Crackdown = Full-funnel ABM Opportunity Cold email is getting even more headwinds in this upcoming  holiday season - new sender rules  are pushing marketers and SDRs to adopt multi-channel full-funnel ABM strategies. As Natalie Jackson (Director of Demand Gen at CBIZ) notes, "Email can’t live in a silo anymore. If marketers don’t have visibility into sales engagement, we’re limiting our ability to drive revenue." HubSpot Release New Research on Prospecting  New research  reveals a crucial shift in late-funnel behavior: when buyers say, “We need to think about it,”  only 11%  of leaders recommend more social proof — instead, 52%  advise probing directly for the real concern - "What specific aspects do you need to think through?".  Strategy:  move social proof upstream  (intent-based storytelling), and use AI orchestration mid-funnel to detect hesitation drivers, before “We’ll think about it” stalls your pipeline. Founder’s Insights - SaaS Benchmark Report by High Alpha High Alpah’s newly released Saas-benchmarks  highlighted a few interesting founder insights -  time to raise for the vast majority of respondents was between 1-6 months while a significant portion of founders spoke with fewer than 50 investors. Having more founders boosts early momentum, but solo founder companies tend to operate more efficiently, based on their survey.  Founder’s Insights - SaaS Prices Are Surging, and It’s Reshaping GTM From HubSpot to 6sense, many major GTM vendors are hiking prices. Budget constraints are now a core objection that renewal is facing. Brands can expect stronger pushback in late-stage cycles and more demand for ROI justification. SaaStr Breakdown → Zapier Drops “Human-in-the-Loop” Framework Zapier’s latest “ Human in the Loop ” puts AI agents on the frontline but with a controlled fallback to human review . Think of it as smart automation with a safety net. I believe this is a compelling model for GTM teams experimenting with AI agents without risking rogue outreach Clay Launches Web Intent: Watch Buyer Research in Real-Time Real-time website intent is becoming the new gold standard for programmatic ABM. Clay's new Web Intent  feature lets you monitor which pages (on your site or competitors’) are visited by target accounts . Signals are enriched and matched to contacts  within your CRM. HubSpot to Acquire XFunnel XFunnel’s cross-channel data stitching + HubSpot’s AI push = the makings of a serious ABM signal orchestration  contender. Official Announcement → 🎙 Voices of Influence: EOY Pipeline Revival Playbook Many B2B deals stall mid-journey (timing, budget, internal friction). Here’s the good news — those accounts aren’t dead. And with the right nudge, they’re your warmest path to Q4 quick wins. This week, I’m sharing a quick, practical play to bring high-intent (but stalled) opps back to life.You ’ve already done the hard part — discovery, alignment, access. Now it’s about reconnecting with the right signal at the right moment . Scroll for the EOY Pipeline Revival Playbook 👇 Why this works Most B2B deals stall mid-journey (timing, budget, internal friction). Q4 is prime time to revisit with fresh proof and a simpler ROI story. Buying groups are big (often 10+ contacts for large deals). Revival means re-engaging across roles  with relevance. Phase What  Tools 1 Pull stalled & closed-lost opps, enrich contacts & recent signals, rank by Fit × Signal Recency × Deal Size  (>$ is tie-breaker), top 50-100 only  CRM, Clay, Sheet 2 Identify the “why now”  reasons per account (exec or super user changes, current competitor contract up for renewal, market news, competitor M & A, engagement surge, etc. ) Claygent, Sales Nav, analytics 3 Draft Thought Leader Ads  from an exec + two emails using the Claygent “why-now” signals + HubSpot’s AI emails tools   E1 “What changed”  (using ““why now” signals”)  E2 “here’s the exact piece that fixes X”  (30s short video)   This play pairs well with our earlier edition on becoming the trusted voice buyers cite first  — the foundation for any revival strategy. Claygent → HubSpot  4 Pick one offer : micro-pilot | exec briefing | audit/diagnose, depending on the reasons why they get stalled / closed lost  5 Validate the routing is working: [defined engagement actions] → Slack alert + task  Zapier/Make, HubSpot, Slack 6 Launch E1  + exec post; optional LinkedIn Thought Leadership Ads to boost the exec post to the “Matched Audiences”  Email, LinkedIn 7 SDR/AE calls to signaled  accts; open with “why now + objection + outcome” Sales Engagement Tool, CRM  8 Send E2  only to engaged ones; include single, specific CTA Email  9 Branch: Move “hot” to Revival Live for sales actions; park silent ones to a light January nurture Re-engaged accts ≥ 35%  | Meetings per acct 10–15%   CRM views, Sheet 🔥 What’s Trending in AI Shifts  Engineering headcount reductions due to AI  are significantly higher than any other department. Back office functions like Finance, HR, and IT have been less impacted by reductions at this point. Other top impacted functions are customer success & support, and marketing.  SaaStr reports that SaaS pricing is up about 11.4% year-over-year  - nearly five times general inflation —> budget pressure and vendor leverage is increasingly high.  🚀 GTM Startups to Watch AirOps  ( $40M Series B in November ): help brands to compete in AI Search 🛠 Martech Spotlight: Cool Tools & Innovations Nimo  (unifies all your AI workflows in one infinite canvas) - I have personally signed up for using it and find its your “AI Orchestrator” value prop really compelling to me 📚 Knowledge Vault: Must-Reads for ABM Operators “ Doing B2B Account Scoring the Right Way ” from Demandbase outlines how to build actionable account‑scoring models that tie directly to sales workflows B2B and AI Trends for 2026 and Beyond  - Webinar from DemandGenReports is available on-demand ⚡ Execution Tips & Tricks https://martech.org/how-to-turn-internal-docs-into-content-that-converts/  - When your company’s Slack channels were full of sharp debates about industry trends and best practices, consider turning them into content that can convert  by Stephanie Trovato Create a smart customer support chatbot that retrieves knowledge from your documentation using Apify and stores it in Zapier Tables connected to Zapier’s chatbot, instead of expensive third-party apps.  Revisit our INBOUND edition for practical ways to boost message-market fit through relevance-first sequencing . 🎤 AI x Marketing Insider: Events We’re Attending This Week Zapier x Apify: Building AI Agents Webinar 6sense Breakthrough MarTech Fall Virtual Conference 💬 Quote of the Week “If you want more replies, stop asking, ‘Have you heard of us?’ Start asking, ‘What would make spending time with us valuable  — even if they don’t buy?’” – Seen in B2B Whales Need more credibility in your revival plays? Our earlier edition on Voices That Convert   explores how expert proof drives late-stage confidence.  ABM is your go-to-market motion, not a marketing function.  🧠 Ready to revamp your strategy? Check out our past editions  or let’s chat . 🎯 Until next time—stay bold, stay targeted.  📩 Subscribe here  | More insights for you

I recently published an article on  HubSpot’s marketing blog  — and the response has been energizing. For those of you who follow my work in AI x ABM/GTM Brief and Insights, this piece ( HubSpot Blog )  dives into one of the biggest questions I’m hearing from enterprise B2B teams:  Can you still run effective ABM for complex, multi-product Fortune 500 IT buyers - without breaking your ops team or budget? My answer? Yes —  if  you plan intentionally and automate intelligently. In my new article featured on  HubSpot , I shared what  modern ABM orchestration  looks like when powered by  real-time data and AI . Traditional firmographic- and technographic- based ABM falls short in today’s landscape, because:  🧩 Budgets are shifting constantly 🧩 Buying committees are across LOBs 🧩 Speed of signal processing matters more than just static “ICPs" That’s why my latest work focuses on  signal-layer orchestration , not just persona targeting. The Framework I Cover in the HubSpot Article - From Manual to AI-Powered ABM Orchestration Account intelligence & unified view   Buying‑committee mapping   Multi‑channel orchestration   Personalized engagement & content   Unified analytics   Plus, some practical extensions I’m testing:  signal‑layer orchestration, composable tool stacks, etc. 👉  Read the full article on HubSpot Blog Bonus Insight (not in the article) What I’m seeing in marketing is a shift toward: Programmatic intent-based tiering GTM signals as triggers  (not just filters) AI-based orchestration and contextualized personalization at scale All of these above require a  solid data and tracking foundation .  Rome wasn't built in a day.  I’m running these playbooks across live campaigns right now. The best results come when marketing  don’t just run campaigns - they build systems that solve buyer problems and scale growth . ABM is your go-to-market motion, not a marketing function. 🧠 Ready to revamp your strategy? Check out our  past editions  or let’s  chat . 🎯 Until next time—stay bold, stay targeted. 📩  Subscribe here  |  More insights for you

Edition #49 | Published October 20, 2025 What truly separates agentic marketing from traditional marketing automation?  While many AI tools today feel like smarter versions of automation: automating workflows, scheduling messages, or scoring leads/accounts, the real shift is deeper. In automation , rules are predefined, and the system reacts based on your setup. In agentic marketing , your AI agent thinks, proactively decides what to do next, and drives the next steps, without needing every action scripted in advance. This week’s edition explores the shift from reactive automation to proactive AI agents that co-pilot campaigns, qualify buying groups, and personalize engagement in real-time.  You’ll see how Clay  is unlocking signal-based conversations, how Zapier’s AI teammates  are automating next-step logic, and why more teams are adopting agent-led growth. Let’s get into it. 👉  🚀 The Pulse: Industry News You Can’t Afford to Miss We read the AI x ABM headlines so you don’t have to.  🌟 ZapConnect 2025: AI Agents Go Mainstream Zapier's recently resumed flagship conference ZapConnect 2025  made it clear: AI is an embedded teammate. Top 5 AI takeaways from ZapConnect: AI is a Connector : AI wins when it's integrated across your CRM, email, and ops. No-code AI building  is now table stakes for marketers.  Human-in-the-loop governance  is critical for bot adoption. Watch the session: Create AI Teammates in Minutes with Zapier Agents 📊 New from Demandbase: AI x ABM - The Marketer’s AI Playbook At DemandGenReports’s recent "AI Meets ABM," Demandbase laid out how AI assistants can: Real-Time Campaign Optimization : AI-powered analytics can identify underperforming campaign elements in real-time , allowing marketers to adjust budgets and focus on high-performing channels and segments mid-campaign , reducing waste and improving ROI. AI as a Marketer's Sidekick : Marketers can leverage AI assistants to automate daily tasks, answer questions, and provide support, freeing them to focus on strategic and creative work. Watch on demand: AI Meets ABM: The Marketer's Playbook 🔊 Clay: Turn Conversations Into Competitive Intelligence Clay's new playbook  unlocks structured insights  from unstructured conversations. Think: buyer objections, decision signals, and competitor mentions pulled from call transcripts and routed directly into your GTM workflows. 🔄 MarTech x Snowflake: Why Data Gravity Now Shapes Martech Stacks Per Snowflake’s newly published Modern Marketing Data Stack , the marketing landscape is being reshaped by three powerful forces: AI, data gravity, and privacy . A composable, privacy-forward, AI-enabled stack is a strategic moat.  🎙 Voices of Influence: From Automation to Agents: What Modern Marketing Looks Like Now Most marketers still think of AI as advanced automation - segmenting leads, scoring accounts, alerting sales, etc. But that’s only the first inning. The real transformation begins when AI stops simply automating tasks and starts acting as an agent  — making decisions, prioritizing efforts, and driving actions autonomously, in real time.  Here are 3 key shifts that are happening in modern marketing:  1. From Reactive Automation → Proactive Agents  Instead of waiting for quarterly reports to adjust spend, AI agents can flag underperforming audiences or accounts in your campaign mid-flight . Imagine knowing by Tuesday which accounts to pause targeting on — before wasting another cent in programmatic or paid social. This is campaign optimization that thinks ahead .  2. From Lead Volume → Pipeline Precision The best teams are already moving from generic MQLs to AI-prioritized buying groups. Using intent signals, firmographics , and behavioral context , agents can surface net-new lookalike accounts   and  rank existing ones based on true revenue potential.  3. From “Personalized” Content → Truly Contextual Touchpoints The word “personalization” is overused, until you see what AI agents can actually do. From auto-generating asset variants  for different roles and industries, to creating contextualized personalized emails at scale today, to producing low friction video intros at scale.  Thus, the central differentiator of an AI agent vs. automation is autonomy,  the ability to make decisions and take action 🔥 What’s Trending in AI Shifts  OpenAI Introduces Apps in ChatGPT : Native apps now flow within ChatGPT conversations .My previous breakdown: How ChatGPT Search Reshapes the B2B Buyer’s Journey   Paid AI Adoption in Startups Drops Again in September : September marked the second decline in paid AI adoption among startups, per Ramp AI Index .  Why AI Agents Will Be The Death of the B Player.  In almost every category, according to SaaStr  founder  🚀 GTM Startups to Watch Dreamdata  raised US $55 million Series B  on October 14, 2025 , to scale its B2B marketing analytics platform that unifies ads, website, CRM and email data into actionable workflows. 🛠 Martech Spotlight: Cool Tools & Innovations BlackBox AI :  Originally built for devs, now expanding into marketing. Their AI autocomplete helps teams repurpose past content and generate net-new assets  with context retention. Check it out!  Clay’s Sculptor and Web Intent  tools: Sculptor  lets you build workflows via natural language prompts Web Intent  tracks anonymous web visits, scores them, and alerts reps when the timing's right 📚 Knowledge Vault: Must-Reads for ABM Operators AI Meets ABM: What's Actually Working vs. What's Hype :   Insight into how Demandbase’s SVP of Demand Gen is turning AI into a force multiplier of ABM  SaaStr’s Agentic GTM Playbook : Practical sessions on building AI SDRs, GTM co-pilots, and orchestration layers. My favorite one is How to Build AI SDRs to Convert More Inbound Pipeline. Watch the GTM replays Zapier: Building an AI-first GTM Team  Read the blueprint .  ⚡ Execution Tips & Tricks Best-in-class teams start with a clear use case before sourcing AI tools. Once an addressable use case has been identified, only then have they started evaluating and sourcing different AI tools. - Source: Alicia Hale (SVP of Growth Marketing), Demandbase .  To get AI to help identify and remove bias , provide clear context about its role, perspective, and specific lens to analyze content, allowing it to flag potential inconsistencies and create more objective evaluation frameworks. By doing so, you can leverage AI's analytical power to uncover blind spots and mitigate bias in decision-making processes. - Source: Inclusive marketer — and former master in marketing  — Sonia Thompson 🎤 AI x Marketing Insider: Events We’re Attending AI Decisioning 101: 1:1 Personalization at Scale TechWeek LA Harnessing AI to Drive Go-to-Market Impact  💬 Quote of the Week “85% of what you do should be templatized, refined — checking the boxes of your strategic marketing plan,” she says. “And if you're a marketing leader, you should give your team 15% of that work to play with.” - Bryetta Calloway, Founder and CEO, Stories Seen , first seen in Hubspot Marketing Blog ABM is your go-to-market motion, not a marketing function.  🧠 Ready to revamp your strategy? Check out our past editions  or let’s chat . 🎯 Until next time—stay bold, stay targeted.  📩 Subscribe here  | More insights for you

Explore our portfolio of successful projects | Discover how Next Gen ABM has delivered ABM Orchestration & Personalization at Scale for clients. Past Projects ABM Orchestration & Personalization at Scale Industry: B2B SaaS; Digital Commerce Company Profile: 1,000 - 10,000 Employees, Public Market: Global, Enterprise and Mid-Market Customers Objective: Drive demand and generate sales pipeline for a new enterprise software product Success: 2x increase in account engagement and conversion Sourced $xxM/quarter new business sales pipeline and accelerated revenue growth Considerably faster in pipeline creation vs. Baseline Approach: Conducted an in-depth win/loss analysis and Ideal Customer Profile (ICP) study, then developed and executed a targeted, full-funnel, multi-persona account-based campaign, leveraging account based dynamic marketing and sales personalization at scale, multi-channel outreach / acquisition, and automated cross-channel orchestration, powered by existing tech stack and newly developed API capabilities. ROI-Proven Account Scoring and Segmentation Industry: B2B SaaS; BI / Data Analytics Company Profile: 100 - 1,000 Employees, High-growth Scale-up Market: Global, Enterprise, Mid-Market & Scaled Customers Objective: Develop a scalable data-driven approach to identify and prioritize accounts, and create targeted integrated campaigns to drive engagement and pipeline Success: 30+% increase in sales-qualified leads 25% increase in funnel to pipeline conversion rate 60% gains in sales / business development efficiency Approach: Developed a proprietary account scoring model to identify and prioritize high-value high-propensity accounts, implemented the model within CRM and MAP technologies, and designed & created targeted marketing campaigns tailored to both technical and business personas, leveraging persona-tailored content and multi-channel outreach to warm up account and drive pipeline creation. Scalable ABM Infrastructure for Efficient Execution Industry: B2B SaaS; BI / Data Analytics Company Profile: 100 - 1,000 Employees, High-growth Scale-up Market: Global, Enterprise, Mid-Market & Scaled Customers Objective: Design and implement a scalable infrastructure to execute account-based marketing campaigns, enabling personalized engagement and pipeline creation at scale. Success: 2X in ABM campaign ROI% and 60% efficiency gains 20+% increase in target account engagement Approach: Developed a cloud-based infrastructure integrating cloud data warehouse, marketing automation, CRM, and data analytics tools, enabling the execution of highly targeted and personalized ABM campaigns across multiple channels and teams (marketing, sales development, account sales), and providing real-time insights for optimization and improvement. Igniting Enterprise C-Level Engagement Industry : B2B SaaS; Big Data & Analytics Company Profile: 100 - 1,000 Employees, High-growth Scale-up Market: North America, Enterprise Customers Objective: Develop and execute a targeted account-based integrated campaign to effectively engage IT executives in Fortune 1000, drive conversions and accelerate pipeline. Success: Sourced $xxxM/quarter sales pipeline from campaign 30+% increase of sales-qualified leads in targeted prospect engagement during campaign live quarters 20% increase in account-to-pipeline conversion rates Approach: Designed and executed end-to-end a multi-channel ABM campaign combining field and digital engagement tactics, including a creative C-level engagement strategy using branded direct mailing tactics, targeted content and email campaigns, targeted AE and social media outreach, and AI-powered account identification to prioritize high-propensity accounts within Fortune 1000 to maximize campaign ROI. Digital Acquisition Meets ABM Industry: HealthTech; B2B SaaS & B2C Company Profile: 50 - 100 Employees, Early-stage Startup Market: North America, Public Sector Customers Objective: Build and execute a digital acquisition strategy from scratch, leveraging ABM principles to drive high-quality lead generation from partners and fuel users growth. Success: 3X partner applications from accredited institutes vs. baseline 25% increase in lead generation from partners 30% increase in app's user subscription Approach: Spearheaded the development of a digital acquisition function, executing a multi-channel ABM strategy including: created targeted Paid & SEO web content to attract and engage high-priority universities and research institutes, designed and launched batch and always-on email campaigns to nurture leads, and leveraged social media channels to amplify brand awareness and drive engagement among targeted organizations. Could It Be Your Next Project?

Next Gen ABM partners with early-stage startups to build AI-powered account-based go-to-market strategies, ABM orchestration programs, and scalable demand generation engines. Gain actionable ABM & ABX insights to fuel growth. AI-Powered Full-Funnel ABM and Demand Programs, Built to Scale Unlock efficient growth through AI-powered marketing, agentic GTM programs, and scalable execution / ABM orchestration — without the overhead of full-time hires. Uncover GTM Gaps 2024 Marketing Innovator Winner | Targeting and Engagement Recognized by the esteemed B2B Marketing Exchange and Demand Gen Report Read More The GTM Gap Most Startups Face Founder-led sales drive early traction — but they often hit a wall. Messaging becomes inconsistent. Targeting lacks precision. Sales and marketing fall out of sync. Growth slows. That’s where fractional leadership and agency support come in. Startups need senior-level expertise to scale — but also need to stay lean . A strategic GTM service offered by NextGenABM brings embedded fractional leadership, battle-tested frameworks and execution, and AI-enabled strategy and operationalization to help bridge the gap between founder-led growth and scalable GTM models — all without the cost of a full-time hire. Why NextGenABM See Portfolio Founded by Océane Li , a B2B marketing leader with 13+ years of experience scaling revenue at Looker, Google, MapR Data, Shopify, and several venture-backed startups and scale-ups with 3 exits . NextGenABM is a certified service provider and partner of Demandbase, Salesloft, HubSpot, and Clay — and winner of the 2024 B2B Innovation Award (by Demand Gen Report) for excellence in AI-driven marketing. Our strategies extend beyond just ABM . Whether you're running inbound marketing, demand generation, or sales programs — we bring clarity, targeting, systems, and scalable execution to modernize your GTM. What sets us apart: ✅ AI + full-service agentic GTM : Strategy, orchestration, and execution in one place, utilizing leading agentic AI tools to supercharge your GTM ✅ Data and operational expertise : We work with the right tools, not just the familiar ones ✅ Deep B2B SaaS expertise blended with both product-led and sales-led growth strategies ✅ Strong GTM alignment: Integrating sales prospecting and inbound marketing into one motion ✅ Cross-industry perspective : While grounded in SaaS, my early background in manufacturing and supply chain brings a systems-thinking lens that strengthens GTM execution. Approach: ✅ Fractional. Strategic marketing leadership without the headcount. ✅ AI-Enabled. Campaigns, content, and routing powered by GTM signal-based intelligence. ✅ Outcome-Driven. Focused on pipeline, alignment, and measurable revenue lift. ✅ Scalable. Engagements that flex with your stage, stack, and growth pace. Based in: SF Bay Area | Serving: Global fast-growing B2B teams (incl. EMEA) What We Do NextGenABM is a strategic consultancy that helps tech companies, especially those scaling from founder-led growth, build smarter, leaner go-to-market engines. Align GTM teams around one revenue strategy Operationalize AI to scale full-funnel demand gen Build CRM + RevOps infrastructure for GTM scale Run multi-channel campaigns that convert high-intent signals into pipeline Delivered through: Strategic Workshops & Messaging Frameworks Fractional Marketing Leadership Executional Support with ABM + GTM Campaigns More Info What is ABM? Account-Based Marketing (ABM) is a B2B growth strategy focused on identifying and engaging high-fit accounts and buying personas, rather than casting a wide net. Even if you're not running formal ABM today, the same principles apply to any business trying to grow smarter with : targeted engagement and optimized ROI. Q1. What is ABM orchestration? ABM orchestration means aligning marketing, sales, and RevOps around a coordinated account-centric journey -where every touchpoint, channel, and technology is synced to engage target accounts effectively. ➝ Is GTM the evolution of ABM? Q2. How does AI enhance ABM strategies? AI supercharges ABM  -  from predicting which accounts are heating up to automating personalized outreach at scale. It makes campaigns smarter, faster and far more measurable. ➝ 4 AI x GTM Plays CMOs Can’t Ignore Q3. What’s the difference between old-school ABM and next-gen ABM? Traditional ABM focused on a handful of accounts with marketing-led campaigns. Next-gen ABM is full-funnel, integrated with GTM ops, uses signals + data + AI, and treats revenue teams as one engine. ➝ The Great ABM Shift: What Changed in the AI Era? ABM/ABX Services Demand Gen Services Revenue Operations Services Go-to-Market Services Patners Trusted Service Provider Partners Next Gen ABM Partner with Best-in-Class Technologies for Your Account-Based Revenue Excellence. Recognized by Leading Account Based Marketing and Sales Technology Vendors “Working with Océane felt like having a true thought partner. She helped us clarify our positioning and narrative, making it easier to engage investors and connect with the right early adopters to lay a strong foundation for future growth.” Asa Whillock, Founder & CEO, Euphonic AI Insights to Power Your Next Move💡 Curious how leading B2B teams are using AI and account-based sales and marketing to unlock growth? Whether you're building your first GTM engine or evolving from founder-led sales, these are the resources to help you move faster — and smarter. Get Insights [Featured on HubSpot Blog] From Manual to AI-Powered ABM Orchestration From Manual to AI-Powered ABM Orchestration 23 hours ago Weekly AI x ABM/GTM Insights – From Automation to Agents: What Modern Marketing Looks Like Now Weekly AI x ABM/GTM Insights – From Automation to Agents: What Modern Marketing Looks Like Now Oct 21 NextGenABM Becomes Certified Salesloft Solution Agency Partner NextGenABM Joins Salesloft Partner Network to Help Scaling Teams Align GTM and Sales Engagement Oct 10

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In Short: We process your information for purposes based on legitimate business interests, the fulfillment of our contract with you, compliance with our legal obligations, and/or your consent. We use personal information collected via our Website for a variety of business purposes described below. We process your personal information for these purposes in reliance on our legitimate business interests, in order to enter into or perform a contract with you, with your consent, and/or for compliance with our legal obligations. We indicate the specific processing grounds we rely on next to each purpose listed below. We use the information we collect or receive: • To facilitate account creation and logon process. If you choose to link your account with us to a third-party account (such as your Google or Facebook account), we use the information you allowed us to collect from those third parties to facilitate account creation and logon process for the performance of the contract. • To post testimonials. We post testimonials on our Website that may contain personal information. Prior to posting a testimonial, we will obtain your consent to use your name and the consent of the testimonial. If you wish to update, or delete your testimonial, please contact us at info@nextgenabm.io and be sure to include your name, testimonial location, and contact information. • Request feedback. We may use your information to request feedback and to contact you about your use of our Website. • To protect our Services. We may use your information as part of our efforts to keep our Website safe and secure (for example, for fraud monitoring and prevention). • To enforce our terms, conditions and policies for business purposes, to comply with legal and regulatory requirements or in connection with our contract. • To respond to legal requests and prevent harm. If we receive a subpoena or other legal request, we may need to inspect the data we hold to determine how to respond.Fulfill and manage your orders. We may use your information to fulfill and manage your orders, payments, returns, and exchanges made through the Website. • Administer prize draws and competitions. We may use your information to administer prize draws and competitions when you elect to participate in our competitions. • To deliver and facilitate delivery of services to the user. We may use your information to provide you with the requested service. • To respond to user inquiries/offer support to users. We may use your information to respond to your inquiries and solve any potential issues you might have with the use of our Services. • To send you marketing and promotional communications. We may use the personal information you send to us for our marketing purposes, if this is in accordance with your marketing preferences. For example, when expressing an interest in obtaining information about us or our Website, subscribing to marketing or otherwise contacting us, we will collect personal information from you. You can opt-out of our marketing emails at any time (see the "WHAT ARE YOUR PRIVACY RIGHTS" below). • Deliver targeted advertising to you. We may use your information to develop and display personalized content and advertising (and work with third parties who do so) tailored to your interests and/or location and to measure its effectiveness. 3. WILL YOUR INFORMATION BE SHARED WITH ANYONE? In Short: We only share information with your consent, to comply with laws, to provide you with services, to protect your rights, or to fulfill business obligations. We may process or share your data that we hold based on the following legal basis: • Consent: We may process your data if you have given us specific consent to use your personal information in a specific purpose. • Legitimate Interests: We may process your data when it is reasonably necessary to achieve our legitimate business interests. • Performance of a Contract: Where we have entered into a contract with you, we may process your personal information to fulfill the terms of our contract. • Legal Obligations: We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process, such as in response to a court order or a subpoena (including in response to public authorities to meet national security or law enforcement requirements). • Vital Interests: We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities, or as evidence in litigation in which we are involved. More specifically, we may need to process your data or share your personal information in the following situations: • Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company. • Vendors, Consultants and Other Third-Party Service Providers. We may share your data with third-party vendors, service providers, contractors or agents who perform services for us or on our behalf and require access to such information to do that work. Examples include: payment processing, data analysis, email delivery, hosting services, customer service and marketing efforts. We may allow selected third parties to use tracking technology on the Website, which will enable them to collect data on our behalf about how you interact with our Website over time. This information may be used to, among other things, analyze and track data, determine the popularity of certain content, pages or features, and better understand online activity. Unless described in this notice, we do not share, sell, rent or trade any of your information with third parties for their promotional purposes. We have contracts in place with our data processors, which are designed to help safegaurd your personal information. This means that they cannot do anything with your personal information unless we have instructed them to do it. They will also not share your personal information with any organization apart from us. They also commit to protect the data they hold on our behalf and to retain it for the period we instruct. 4. WHO WILL YOUR INFORMATION BE SHARED WITH? In Short: We only share information with the following third parties. We only share and disclose your information with the following third parties. We have categorized each party so that you may easily understand the purpose of our data collection and processing practices. If we have processed your data based on your consent and you wish to revoke your consent, please contact us using the contact details provided in the section below titled "HOW CAN YOU CONTACT US ABOUT THIS NOTICE?". • Advertising, Direct Marketing, and Lead Generation Google AdSense and Facebook Audience Network • Retargeting Platforms Google Ads Remarketing • Social Media Sharing and Advertising Facebook social plugins, LinkedIn social plugins, LinkedIn advertising, Twitter advertising and Twitter social plugins • Web and Mobile Analytics Google Analytics, Google Tag Manager and Heap Analytics • Website Hosting Wix 5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES? In Short: We may use cookies and other tracking technologies to collect and store your information. We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice. 6. IS YOUR INFORMATION TRANSFERRED INTERNATIONALLY? In Short: We may transfer, store, and process your information in countries other than your own. Our servers are located in United States. If you are accessing our Website from outside United States, please be aware that your information may be transferred to, stored, and processed by us in our facilities and by those third parties with whom we may share your personal information (see "WILL YOUR INFORMATION BE SHARED WITH ANYONE?" above), in United States, and other countries.If you are a resident in the European Economic Area, then these countries may not necessarily have data protection laws or other similar laws as comprehensive as those in your country. We will however take all necessary measures to protect your personal information in accordance with this privacy notice and applicable law. 7. HOW LONG DO WE KEEP YOUR INFORMATION? In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this privacy notice unless otherwise required by law. We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements). No purpose in this notice will require us keeping your personal information for longer than 2 years. When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible. 8. HOW DO WE KEEP YOUR INFORMATION SAFE? In Short: We aim to protect your personal information through a system of organizational and technical security measures. We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security, and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Website is at your own risk. You should only access the Website within a secure environment. 9. WHAT ARE YOUR PRIVACY RIGHTS? In Short: In some regions, such as the European Economic Area, you have rights that allow you greater access to and control over your personal information. You may review, change, or terminate your account at any time. In some regions (like the European Economic Area), you have certain rights under applicable data protection laws. These may include the right (i) to request access and obtain a copy of your personal information, (ii) to request rectification or erasure; (iii) to restrict the processing of your personal information; and (iv) if applicable, to data portability. In certain circumstances, you may also have the right to object to the processing of your personal information. To make such a request, please use the contact details provided above. We will consider and act upon any request in accordance with applicable data protection laws.If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time. Please note however that this will not affect the lawfulness of the processing before its withdrawal, nor will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent. If you are resident in the European Economic Area and you believe we are unlawfully processing your personal information, you also have the right to complain to your local data protection supervisory authority. You can find their contact details here: http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm .If you are resident in Switzerland, the contact details for the data protection authorities are available here: https://www.edoeb.admin.ch/edoeb/en/home.html . Cookies and similar technologies: Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Website. 10. CONTROLS FOR DO-NOT-TRACK FEATURES Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this privacy notice. 11. DO CALIFORNIA RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS? In Short: Yes, if you are a resident of California, you are granted specific rights regarding access to your personal information. California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided on this page. If you are under 18 years of age, reside in California, and have a registered account with the Website, you have the right to request removal of unwanted data that you publicly post on the Website. To request removal of such data, please contact us using the contact information provided on this page, and include the email address associated with your account and a statement that you reside in California. We will make sure the data is not publicly displayed on the Website, but please be aware that the data may not be completely or comprehensively removed from all our systems (e.g. backups, etc.). CCPA Privacy Notice The California Code of Regulations defines a "resident" as:(1) every individual who is in the State of California for other than a temporary or transitory purpose and(2) every individual who is domiciled in the State of California who is outside the State of California for a temporary or transitory purposeAll other individuals are defined as "non-residents." If this definition of "resident" applies to you, certain rights and obligations apply regarding your personal information. 12. HOW CAN YOU CONTACT US ABOUT THIS NOTICE? If you have questions or comments about this notice, you may contact us at info@nextgenabm.io. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU? Based on the applicable laws of your country, you may have the right to request access to the personal information we collect from you, change that information, or delete it in some circumstances. To request to review, update, or delete your personal information, please submit the request to the contact provided on this page. We will respond to your request within 30 days.