Search Results

Looking to start your targeted marketing journey or need help with your current strategy or program? We'd love to know more.

Working with a tight budget? Maximize your current playbook for effective ABM/ABX.

Edition #34 | Published April 21, 2025 Are you still targeting buyers based on industry, job title, and company size? Does your ICP still look like a basic spreadsheet filter exercise? You’re not alone, but you might be getting left behind . The most forward-thinking B2B teams are moving beyond outdated targeting strategies and into a new era of AI agent powered, signal-driven targeting strategies . This week, we’re spotlighting the voices shaping the future of ABM and revenue growth, diving into emerging trends like ABM Audio Ads, GTM/ABX Unique Signals Identification by AI Agents, and much more.  🚀 The Pulse: Must-Know Industry News 🎧 ABM Goes Audio Madison Logic just launched ABM Audio Advertising . Your future customers are listening, literally. 75% of Americans stream audio monthly, and 70%+ of B2B buying groups  - prefer podcasts and audio content . Audio is now a strategic ABM channel  to engage full buying committees where they stream and scroll. Pro Tip: Audio offers low competition and high engagement , making it a must-have in your multichannel ABM motion. I ran a quick test last week using headliner  to repurpose a podcast clip  into an audio-style sponsored ad on LinkedIn - and the engagement was noticeably higher than our usual static creative.  🔥 Outbound Cadence Meets Ad Precision Ads can now be integrated into your outbound cadence to warm up out-of-market accounts  and turn them into in-market buyers. With Salesloft x Influ2 Integration , marketers can now run contact-level ads triggered by outbound sequences .. Just like emails from a cadence reach a prospect's inbox, ads will pop up in their social media feeds on a specified day. This blend of sales engagement + intent-based advertising  is pure ABX gold. 📊 Executive Social Engagement as a Signal Imagine tracking which decision-makers from your top accounts are engaging with your executives’ posts on LinkedIn. Sounds like a top-tier ABM tactic, right? With Clay’s new integration with LinkedIn Community API , you can monitor company mentions, sentiment, and individual reactions, giving you a deeper understanding of how execs from top accounts engage and perceive your brand pre-opportunity . 🤖 HubSpot Doubles Down on AI in GTM HubSpot is turning its AI assistant vision into reality  by acquiring Dashworks. Dashworks connects data from across your stack (docs, emails, apps), and by combining it with HubSpot’s Breeze Copilot , marketers and sellers can now ask questions in natural language  and get rich, contextual answers.  🎙 Voices of Influence: Insights from Industry Icons GTM Alpha: Unique data + Unique plays + GTM engineering (by Clay's GTM Innovation ) In today’s crowded market, surface-level targeting won’t cut it . Teams need unique data signals, real-time triggers, and constant experimentation to stay competitive. This is one of the best ABX insights I recently read. A very refreshing perspective!  My Top Takeaways: ABM is about custom signals  that reveal real buying intent . Tools like Clay’s AI agent uncover hidden insights at scale .  The next evolution is GTM Engineering (foundation of successful ABM/ABX execution): building internal teams focused on unifying sales ops, data enrichment, and play deployment.  📌 Top teams now run GTM like product development - with hypotheses, data inputs, and continuous play optimization.  🔥 What’s Trending: Hot Picks This Week 🧠 HubSpot SVP says websites may become obsolete  as AI Agents handle discovery - your data must be AI-readable, omnichannel, and verifiable , because that’s what agents will prioritize when making decisions. 📉 Only 45% of CMOs exceed exec expectations , says Gartner - those seen as cross-functional innovators  drive real business impact.  🔦 Case Study: How StarTree Achieved a 3.17x Conversion Rate Boost in Pipeline Generation StarTree  faced a familiar ABM challenge: too many irrelevant contacts, not enough actionable intent data . They flipped the script based on this newly featured case study by Influ2  by building personalized and dynamic Ads journeys with funnel-stage content (love this!) that target only buyer persona-fit contacts in their ABM accounts, and triggered real-time ad engagement alerts to Sales.  🔁 The result? 3.17x lift in conversion rates from influenced opportunities. This is how true sales-marketing alignment + contact-level personalization  scales the pipeline.  Full Case Study → 🛠 Martech Spotlight: Cool Tools & Innovations Clay’s Signal Hub : Your new favorite toy for real-time ABM signals all centered into one Hub. Marketers can have full control over the frequency and cost of signals! Brand24  & Sprout Social : Monitor target account’s social interactions across the web. Pretty cool!  📚 Knowledge Vault: Must-Read Resources Cognism’s ABM Playbook L: They just achieved the highest marketed generated revenue in a single quarter in Cognism history, and this playbook is one of the key drivers. This behind the scenes look will give you tactical insights you can act on.  Top B2B Buyer Personas of 2025 : Smartest marketers are shifting from static persona decks to dynamic persona activation —using real-time data, behavioral insights, and content targeting to engage buyers on their terms. Real AI vs. Fake Automation : Cut through the hype. Understand what makes an AI solution actually smart . ⚡ Execution Tips & Tricks for ABM Success Buyers not acting after reading your content? Try video sales letters  as follow-up touchpoints to boost your conversion at a fractional cost of a SDR follow up, and more personalized. They scale authenticity without the SDR price tag. Running LinkedIn ABM ads? Start with carousel insights , then retarget with document ads that dive deeper. Here’s why it works. 🎤 ABM Insider: Must-Attend Events Buyer Intent Secrets: Crack the Code to B2B Sales Succes s (9am PT, April 24)   Join  Demandbase 's   Jay Tuel   &   Informa TechTarget 's   Dara Such   as we pull back the curtain on buyer intent Fixing ABM’s Fatal Flaws (10am, PT, April 24) Learn how to uncover hidden buyer intent signals, align Sales + Marketing , and integrate AI agents  into your workflows. 2025 Campaign Optimization Series (April 22–24) Discover AI-driven campaign strategies  and hyper-personalized execution tactics . G2’s AI in Action Roadshow A half-day deep dive on real-world GTM applications of AI  in NYC and SF. 💬 Quote of the Week “The same person who approves the PO for your SaaS company also binges Selling Sunset. In B2B, we’ve gotten into this habit of acting like people are so different. This artificial separation makes our marketing feel stiff—and ineffective.” — Heike Young , Head of Content, Microsoft “Buyers don’t want to jump through hoops just to understand your product, get pricing, or book a demo. They expect an intuitive experience where they can self-educate and move forward in their journey on their own terms.” — Alice de Courcy , CMO at Cognism “Ignoring the decision-making unit is one of the biggest reasons deals fall apart. These decisions are rarely made by one person. Even if a contact is leading discussions, there’s usually a group behind them......if those people aren’t part of the conversation early, the risk of internal objections grows.” — Spencer Romenco , Chief Growth Strategist at Growth Spurt (via HubSpot)  🧠 Ready to revamp your strategy? Check out our past editions  or let’s chat . 🎯 Until next time— stay bold, stay targeted. 📩 Subscribe here  | Read more insights

AI isn’t just transforming how we run campaigns - it’s beginning to reshape the skills companies are hiring for. In a recent article published on MarTech , I explored how AI proficiency is quickly becoming a key differentiator for B2B marketing roles, especially in Demand Gen and ABM. While a few voices are starting to surface around this shift, we still don’t see enough conversation on the practical side: how do marketers actually build this skill set? In the article, I dive into: The emerging skill categories companies are hiring for Real job examples (like Tabnine’s leadership posting) that reflect the AI-savvy marketer trend How I’ve personally built my own " Agents Team " to experiment with and learn from AI in action 👉 Read the full article on MarTech What it means for you If you're leading ABM, Demand Gen, or GTM strategy, it might be time to rethink how your team is skilling up. AI is no longer optional—and those who master it early will be shaping the future of modern marketing. Need help building AI-powered marketing strategies? That’s what we do at NextGenABM. Whether you need a roadmap, hands-on experimentation, or an AI audit of your funnel, we can help. Let’s chat about what’s next. Or subscribe to our newsletter to get weekly ABM x AI tips straight to your inbox.

Edition #33 | Published April 14, 2025 AI proficiency is now a key marketing career and GTM differentiator. ➡️ I unpacked this in my latest piece for MarTech:📖 Why AI Proficiency is Today’s Must-Have Marketing Skill   This week, we’re exploring how AI is redefining ABM, GTM strategy, and the very skills hiring managers now prioritize . Let’s dive in. 🚀 The Pulse: Must-Know Industry News Forrester B2B Summit Highlights ABM Success Stories At the Forrester B2B Summit held on April 1-2, 2025, Demandbase showcased how top brands like Equifax and Paycor are leveraging ABM strategies to drive growth. Equifax discussed automating account-based strategies , while Paycor highlighted executing a full end-to-end account-based GTM strategy . 🔗 Read more ​ 6sense Launches ABM Intelligent Workflows 6sense just introduced Intelligent Workflows, a new feature designed to streamline marketing operations and enhance campaign performance. This tool brings together data management and omnichannel engagement in a single canvas , integrating with major platforms like Salesforce, HubSpot, Marketo, Eloqua, Salesloft, and Outreach. Explore more Salesloft Identifies Critical Sales Skill Gaps Salesloft's April 2025 research revealed significant gaps in sales skills, highlighting underused AI tools, misaligned coaching, and inconsistent processes. The study emphasizes the need for AI proficiency training , data-driven insights  to enhance coaching and talent development. ​ Read more 🎙 Voices of Influence: Insights from Industry Icons How AI Agents Are Revolutionizing ABM 🧠 Insights from 6sense + Forrester’s Revenue Makers Live AI agents  are emerging as key players in modern ABM: Automate workflows Deliver personalization at scale Reduce manual effort for GTM teams 🔍 Key Stats from Forrester’s Jessie Johnson: 94%  of orgs use chatbots or assistants 75%  will increase investment in conversation automation this year #1 automation tech investment in 2025?  AI agents “AI agents are business applications of agentic architecture—trained to act invisibly on behalf of a human or enterprise.”— Jessie Johnson, Forrester Read the Full Article  🔥 What’s Trending: Hot Picks This Week AI Agents & AEO (Answer Engine Optimization)  are going mainstream in B2B. Read more ​ Reddit for B2B? Yes. Early-stage tech companies are leveraging Reddit's niche communities for bottom-funnel research  and insights into buyer pain points. Do you know that 40% of Reddit users use Reddit for Product reviews and recommendation s, and 40% of people find a Reddit recommendation most influential to their decision  to buy — more than reviews and influencers. See the data 🔦 Case Study: AI Proficiency as a Marketing Differentiator AI is becoming a practical, everyday part of how I work. From account segmentation to campaign strategy, I use GenAI tools to move faster, personalize better, and think more strategically for my own startup and my clients. This hands-on experience mirrors what I recently shared in my article for MarTech: Why AI Proficiency is Today’s Must-Have Marketing Skill .  My digital agents team for prospecting and inbound lead processing When I built a targeted demand gen marketing motion for a 50-person startup with only one marketer and a $3K paid media budget, I leaned heavily on AI to make it work: e.g. competitor and keyword research, persona development, rep-ready content tailored to buying groups, and AI-powered contact enrichment and engagement with personalized content. Instead of hiring three different roles, I used AI to fill the gap - acting as my strategist, analyst, and content partner. 🛠 Martech Spotlight: Cool Tools & Innovations Clay + Upfluence/Modash = Smarter Influencer Sourcing Clay is leveling up its influencer sourcing game. Thanks to new integrations with Upfluence and Modash, you can now find and enrich influencers across Instagram, YouTube, and TikTok—all from one dynamic table. This is perfect for GTM teams looking to amplify reach   with social proof or explore influencer-led ABM tactics . Start with a list of ideal creators. Use lookalike matching to automatically source thousands of similar profiles that fit your brand. Instantly enrich your list with contact details and key insights for outreach. 👉 Explore Clay’s latest influencer sourcing update 📚 Knowledge Vault: Must-Read Resources "18 Best AI Marketing Courses To Take In 2025" – The CMO A curated list of top AI marketing courses to help professionals stay ahead in the evolving landscape. Explore courses Effective ABM Nurture Strategies for an Economic Downturn by Madison Logic (On-Demand Access) Access the event here 6 Myths About Sales Engagement: Omnichannel touchpoints  indicate sellers are using more channels than just email.  ⚡ Execution Tips & Tricks for ABM Success Rethink Your Qualification Criteria:  When qualifying prospects, avoid making title the sole criterion. One company may see "Head of Operations" as a decision-maker for supply chain software, while another might delegate this responsibility to someone else entirely. It's key to assess each person’s role in the context of their organization and not just their title. - Tips by Jeff Hoffman Signal Mapping:  Inventory all available data sources and signals in your organization, and broaden your view beyond basic engagement metrics. Consider leveraging conversational intelligence, content consumption patterns , and product usage data  to inform your ABM strategy. Dynamic ICP Refinement:  Refine your Ideal Customer Profile (ICP) every 90 days to stay aligned with shifts in industry trends. Tools like Clearbit, Mutiny, and 6sense can help you track these changes and dynamically adjust your ABM segmentation. 🎤 ABM Insider: Must-Attend Events Content BP for Evolving B2B Buying Groups by Madison Logic  (Wednesday, April 30 | 11:00 a.m. EST) Register here Campaign Performance: Measuring What Really Matters  (Tuesday, April 22, 2025, at 1 PM EDT) Register here 💬 Quote of the Week “I like to learn about best practices, especially from our industry, that maybe we’re not doing. It’s the fear of missing out. Not knowing what you don’t know.” — Ryan O’Hara, VP of Marketing at LeadIQ ( Quoted from B2B Whales ’s newsletter - How to engage successfully with C-level? ) “We include brand assets in the valuation when we sell a company. Why isn’t investment in brand a line item on the balance sheet that bolsters overall company value?” — Ardath Albee , published “ Why ROI is undermining B2B marketing effectiveness ”  on MarTech. That’s a wrap for this week. Until next time— stay bold, stay targeted. 🎯  Don’t forget to check out our  past resources and guides .  More Insights Like This? For more insights like these,  subscribe  to our weekly newsletter or follow us on LinkedIn for the latest trends, tips, and resources in the B2B marketing space. Ready to revolutionize your ABM strategy with the power of AI Ops? Let's talk .

Next Gen ABM partners with you to transform your B2B marketing, leveraging next-generation account-based sales and marketing strategies and tactics to drive efficient pipeline growth and accelerate win! Demand Gen Meets Account-Based Experience Unlock Efficient Growth Transform Your B2B Marketing and Sales Development with Next Gen ABM Let's Talk 2024 Marketing Innovator Winner | Account Targeting & Strategy Recognized by the esteemed B2B Marketing Exchange and Demand Gen Report Read More SERVICES Next Gen ABM offers strategic guidance and hands-on marketing and sales development services to drive ROI-proven account-based pipeline growth and revenue acceleration. More Info SOLUTIONS We're engineering an innovative Next Gen ABM solution to transform your account-centric go-to-market campaigns. Coming Up INSIGHTS💡 Gain insights into the latest B2B marketing and ABM/ABX trends, news, and thought leadership, expertly curated by Next Gen ABM for you. Get Insights About Us For B2B brands aiming to evolve from traditional lead-centric demand generation to account-based sales and marketing, Next Gen ABM , Inc. serves as a trusted growth partner, delivering a proven and cost-efficient approach to drive a ROI-proven sales pipeline and revenue growth. Leveraging our industry-best-in-class ABX (Account Based Go-to-Market) expertise and tailored solutions, we empower marketing and sales teams to align, optimize your revenue tech stack, and make successes trackable, measurable, and repeatable, ensuring a seamless transition to account-centric marketing and maximizing ROI on your marketing and sales development investments. Patners Trusted by Partners Next Gen ABM Partner with Best-in-Class Technologies for Your Account-Based Revenue Excellence. Why Next Gen ABM See Portfolio Unlock efficient sales pipeline growth with Next Gen ABM, as your trusted partner, leveraging our unique marketing approach combining the best of : B2B Tech/SaaS industry expertise Sales prospecting & Digital inbound marketing Product-led & Sales-led growth strategies What sets us apart? Data expertise & technology agnostic : Best-in-class ABM expertise, combined with B2B data expertise and marketing technology agnosticism. Cross-industry expertise : We bring innovative B2C techniques like dynamic personalization into the B2B space, enhancing our clients' capabilities. Operationalization expertise : Our team ensures tailored and impactful ABM solutions that drive results, with a focus on operational excellence. International experience : Extensive experience and cultural familiarity working with companies in different markets. Learn more . Our Expertises Empower your account-based marketing (ABM) and sales (ABX) journey with Next Gen ABM's expert partnership in strategy, demand gen, product marketing, revenue ops, and data management ABM/ABX Services Demand Gen Services Revenue Operations Services Go-to-Market Services Recognized by Leading Account Based Marketing and Sales Technology Vendors

Find the right Next Gen ABM solution for your unique business challenges | Our innovative solutions help you streamline ABM operations to achieve better pipeline results with less resources. We Are Coming SOON Why We Are Doing This Where Product Marketing, Demand Gen, Sales Development, and Revenue Operations Converge Revenue teams manually spend hours setting up and running account-based campaigns. Our solution aims to make that work obsolete, helping you achieve faster results from your campaigns with fewer resources. Get on the List Sign up to receive the first word when we go live. First Name Last Name Business Email Subscribe Thanks for submitting!

Explore our portfolio of successful projects | Discover how Next Gen ABM has delivered results-driven ABM solutions for clients. Past Projects ABM Orchestration & Personalization at Scale Industry: B2B SaaS; Digital Commerce Company Profile: 1,000 - 10,000 Employees, Public Market: Global, Enterprise and Mid-Market Customers Objective: Drive demand and generate sales pipeline for a new enterprise software product Success: 2x increase in account engagement and conversion Sourced $xxM/quarter new business sales pipeline and accelerated revenue growth Considerably faster in pipeline creation vs. Baseline Approach: Conducted an in-depth win/loss analysis and Ideal Customer Profile (ICP) study, then developed and executed a targeted, full-funnel, multi-persona account-based campaign, leveraging account based dynamic marketing and sales personalization at scale, multi-channel outreach / acquisition, and automated cross-channel orchestration, powered by existing tech stack and newly developed API capabilities. ROI-Proven Account Scoring and Segmentation Industry: B2B SaaS; BI / Data Analytics Company Profile: 100 - 1,000 Employees, High-growth Scale-up Market: Global, Enterprise, Mid-Market & Scaled Customers Objective: Develop a scalable data-driven approach to identify and prioritize accounts, and create targeted integrated campaigns to drive engagement and pipeline Success: 30+% increase in sales-qualified leads 25% increase in funnel to pipeline conversion rate 60% gains in sales / business development efficiency Approach: Developed a proprietary account scoring model to identify and prioritize high-value high-propensity accounts, implemented the model within CRM and MAP technologies, and designed & created targeted marketing campaigns tailored to both technical and business personas, leveraging persona-tailored content and multi-channel outreach to warm up account and drive pipeline creation. Scalable ABM Infrastructure for Efficient Execution Industry: B2B SaaS; BI / Data Analytics Company Profile: 100 - 1,000 Employees, High-growth Scale-up Market: Global, Enterprise, Mid-Market & Scaled Customers Objective: Design and implement a scalable infrastructure to execute account-based marketing campaigns, enabling personalized engagement and pipeline creation at scale. Success: 2X in ABM campaign ROI% and 60% efficiency gains 20+% increase in target account engagement Approach: Developed a cloud-based infrastructure integrating cloud data warehouse, marketing automation, CRM, and data analytics tools, enabling the execution of highly targeted and personalized ABM campaigns across multiple channels and teams (marketing, sales development, account sales), and providing real-time insights for optimization and improvement. Igniting Enterprise C-Level Engagement Industry : B2B SaaS; Big Data & Analytics Company Profile: 100 - 1,000 Employees, High-growth Scale-up Market: North America, Enterprise Customers Objective: Develop and execute a targeted account-based integrated campaign to effectively engage IT executives in Fortune 1000, drive conversions and accelerate pipeline. Success: Sourced $xxxM/quarter sales pipeline from campaign 30+% increase of sales-qualified leads in targeted prospect engagement during campaign live quarters 20% increase in account-to-pipeline conversion rates Approach: Designed and executed end-to-end a multi-channel ABM campaign combining field and digital engagement tactics, including a creative C-level engagement strategy using branded direct mailing tactics, targeted content and email campaigns, targeted AE and social media outreach, and AI-powered account identification to prioritize high-propensity accounts within Fortune 1000 to maximize campaign ROI. Digital Acquisition Meets ABM Industry: HealthTech; B2B SaaS & B2C Company Profile: 50 - 100 Employees, Early-stage Startup Market: North America, Public Sector Customers Objective: Build and execute a digital acquisition strategy from scratch, leveraging ABM principles to drive high-quality lead generation from partners and fuel users growth. Success: 3X partner applications from accredited institutes vs. baseline 25% increase in lead generation from partners 30% increase in app's user subscription Approach: Spearheaded the development of a digital acquisition function, executing a multi-channel ABM strategy including: created targeted Paid & SEO web content to attract and engage high-priority universities and research institutes, designed and launched batch and always-on email campaigns to nurture leads, and leveraged social media channels to amplify brand awareness and drive engagement among targeted organizations. Could It Be Your Next Project?