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Edition #40 | Published June 9, 2025 Everyone loves to talk about building a Custom GPT. But few people talk about its strategy and use cases in GTM.  Last week I pulled back the curtain in MarTech  on how we’ve taken GPTs from prototype to production: mapping intent signals, drafting sales plays, and slotting them into ABM cadences alongside human teammates → Real-world insights from deploying Custom GPTs for GTM 🚀 The Pulse: Must-Know Related Industry News We read the latest AI x ABM News so you don’t have to.  ChatGPT Meets HubSpot: Turbocharge Deal Velocity with AI Insights Think: “Which cohorts closed fastest last quarter?” or “Which enterprise accounts show the strongest expansion signals by tech stack?” based on my CRM and marketing engagement history, and ChatGPT returns the answer, plus the next-best nurture or workflow to launch in HubSpot. Take actions   I’m really excited about this move from Hubspot and glad to see more MCP  starts to shape the B2B marketing landscape (read some context here ).  Zapier has moved its AI Agents out of the chat window and into always-on “Pods.” Each Agent now has one specific job (e.g. enrich leads, push data, draft emails) and work independently in the background, monitoring for triggers and taking action on your behalf. Some early tests show a single Pod sourced more than 2k qualified leads  in its first month.  Demandbase Launches Agentbase on AWS Demandbase introduced Agentbase , a suite of connected AI agents built on Amazon Web Services (AWS) . The new agents, e.g. Filter Agent and Action Agent, aim to enhance revenue team performance by turning data into actionable insights using secure, scalable AI on AWS. I’m super excited about this news.  "The next era of GTM is here: Assisted automation and insights powered by AI,"  said Gabe Rogol, CEO at Demandbase.  6sense’s Inspire UK pulled 300+ EMEA leaders into London for hands-on GTM accelerators Those sessions centred on multi-signal intent orchestration  and AI-driven pipeline forecasting.  Clay quietly shipped on-the-fly AI enrichment signal engines Need a custom job-change signal or a particular lead score that is specific for your ABM strategy? Just add a column, describe the output, and Clay’s model populates it, no prompt engineering or external API required according to their announcement.  Why it matters:  In one week we saw Hubspot meet ChatGPT, multiple agents unleashed, in-person AI playbooks shared, and data tables turned into on-demand signal engines, proof that every layer of the ABM stack is re-tooling for human × AI orchestration. 🎙 Voices of Influence: What C ustom GPTs for GTM Actually Look Like in B2B “The real unlock isn’t just building GPTs—it’s teaching them to think in go-to-market logic.” In my MarTech deep-dive  I share field notes from live deployments in work with clients: Surfacing ICP matches Prioritizing intent And many more My biggest takeaway for my readers:  Will AI replace your marketing team? Not likely. But marketing leaders who can direct and deploy AI effectively will have a major strategy and execution edge .  These AI tools are like junior teammates — they extend my capabilities, but still rely on my judgment, inputs and direction.  They perform best with strong leadership and guidance.  The organizations that thrive won’t be those chasing the latest tools, but those with leaders who: Understand where AI fits in GTM.  Build clear use cases aligned to business outcomes. Create systems to measure, refine and train AI agents. Your AI agents need those leaders as their managers . Because in the end, the tech stack alone doesn’t win. Strategy, process and human judgment do.  Read my full article:📖 Real-world insights from deploying Custom GPTs for GTM 🔦 Case Study: How the HubSpot Blog Team Uses AI HubSpot’s content org has quietly embedded AI across its editorial cycle . For example, Breeze Copilot drafts outlines, predictive search data guides topics, and a “human-in-the-loop” editor keeps nuance and brand voice intact. See how they do it in HubSpot Blog Team Uses AI .  🛠 Martech Spotlight: Cool Tools & Innovations HubSpot AI Search Grader  now shows how visible your brand is inside gen-AI answer engines—and offers quick wins to claim more answer boxes. Make  just shipped an AI flow builder : I just typed “sync 6sense intent to Slack” and it generated the scenario in seconds. Claygent  hit 1 billion agent runs  last week, underscoring how fast outbound teams are embracing task-specific GPTs. 📚 Knowledge Vault: Must-Read Resources B2B Authority in the AI Search Era  – why un-gating content trains both buyers and  LLMs. Lead Scoring for ABM  – Madison Logic’s framework pairs  fit + intent to prioritize buying groups , not just accounts. ⚡ Execution Tips & Tricks for AI x ABM Success  Seed the forums AI scrapes.  G2, Reddit, Quora—drop bite-size expertise where LLMs look for authoritative snippets. Score signals , not eyeballs.  When designing lead scoring for ABM, weight events like pricing-page visits or tech-stack swaps from buying groups (of your target accounts) above generic web traffic from targeted accounts.  🎤 ABM Insider: Events We’re Attending  June 10 · 9 AM PT – Beyond Automation: Identifying AI-Ops Opportunities Register A tactical session on mapping low-lift automations before you dive into custom agents. June 17 · 8 AM PT – Agentbase Unveiled: How AI Agents Are Transforming GTM Register Demandbase showcases live customer stories, ROI benchmarks and a peek at multi-agent collaboration. June 17 · 11 AM PT – Pipeline → Profit: Re-imagining Sales with AI Agents (Salesloft) Register First-hand playbooks for agent-assisted deal cycles and the workflows that keep reps in the loop. 💬 Quote of the Week ​​“The biggest mistake is using AI as a replacement instead of a catalyst.”  — Basha Coleman , HubSpot Media on Hubpost “B2Bs have long struggled with how much content to gate. But AI engines can’t access information hidden behind forms. That’s why expanding to other channels and prioritizing buyer education should take precedence over chasing MQLs.” – Andrea Cruz  wrote on MarTech   🧠 Ready to re-map your GTM for human × AI collaboration? Check out our past editions  or let’s chat . 🎯 Until next time— stay bold, stay targeted. 📩 Subscribe here   | Read more insights

Edition #39 | Published June 2, 2025 There’s a clear pattern emerging in the most effective revenue teams today: they’re not choosing between human or AI—they’re designing for both. From GenAI-powered GTM agents to human-in-the-loop  personalization systems, the new GTM blueprint isn't human vs. machine. It's human with machines.  For example, your reps may no longer start the call list, but they’re still closing it. And CMOs who design their strategy around this hybrid model are pulling ahead faster than those stuck in either extreme.  This week, we explore what this hybrid shift really means: new roles, new tools, and a new approach to orchestration, as highlighted in the most recent Saastr 2025: hybrid GTM teams (human + AI) consistently outperform both pure automation and human-only execution. 🚀 The Pulse: Must-Know Related Industry News We read the latest AI x ABM News so you don’t have to.  ForgeX x Demandbase Releases 2025 State of ABM Report ForgeX published its " 2025 State of ABM Report ," providing a comprehensive analysis of the current state of Account-Based Marketing. The report recognizes the varying deployment models of ABM and offers insights into effective strategies for account-based GTM approaches . Salesloft's Research Agents Go Live Salesloft’s May release  adds new Account Research  and Buyer ID agents . Together they are helping teams move beyond static data to dynamic, contextual insights. Simpli.fi  + Bombora Launch First Native Contextual B2B Ad Solution Simpli.fi  has partnered with Bombora to launch the first native contextual targeting solution for B2B—combining real-time Company Surge® intent data  with Simpli.fi ’s granular targeting capabilities. The result: more relevant, privacy-friendly campaigns that reach buyers when interest is high. With access to an extensive library of intent topics, advertisers can now deliver strategic, high-performing campaigns  without relying on third-party cookies. Clay Announces 'Sculpt' – Its First Annual User Conference Clay unveiled plans for " Sculpt ," its inaugural user conference scheduled for September 17, 2025, in San Francisco . The event aims to bring together GTM leaders to build AI workflows, share creative tactics, and gain early access to new features.  Apollo.io Achieves 500% Growth with AI Sales Platform Apollo.io reported a 500% year-over-year growth  in its AI-powered sales platform, now serving over 50,000 weekly active users. The company plans to add 300 new team members by the end of 2025 to support its mission of empowering sales teams with AI-driven GTM capabilities.  Zapier Evolves Its AI Agents for Enhanced Automation Zapier announced significant updates to its AI Agents , transitioning from chat-based interactions to fully autonomous agents that operate independently in the background. The new "one agent, one job" approach simplifies workflow building, and the introduction of Agent Pods and an activity dashboard enhances user experience.  🎙 Voices of Influence: The 2026 GTM Team is 50% Human, 50% AI “Hybrid teams—where AI automates signal capture and humans deliver tailored plays—are outperforming every other model.” A powerful piece via SaaStr founder Jason Lemkin  breaks down what many of us are already seeing: The best GTM orgs aren’t replacing people with AI, instead, they’re  reshaping roles around it.  For instance, SDRs focus on personalization. AI handles scoring, research, and follow-ups. Management are learning how to design and manage the best performing Human + AI hybrid teams .  🔦 Case Study:  (Skipping this week – back next edition) 🔥 What’s Trending: Hot Picks from Web This Week GenAI and software review sites like G2  are the top two sources that influence vendor shortlisting, according to Saastr 2025. Top-performing teams use AI to score and suggest, then let reps craft micro-personalized campaigns. The human-in-the-loop approach is winning , according to Saastr 2025.  Crowdsourced results from builders : What’s one part of your job that AI has already changed—or that you think won’t exist the same way a year from now? Creating BOFU content is the one I would pick from those crowd sourced use cases.  The best video marketing channels  with highest ROI and engagement  to grow your brand this year is Instagram (short to medium form videos), per Hubspot.  🚀 Notable Funding Rounds in AI-Powered GTM Startups  Salesforce acquires Informatica : This move signals deeper convergence between data infrastructure and GTM orchestration, across identity resolution, consent management, and ABM signal integration. We should expect more to come from Salesforce in the near future  Clay Secures $40M in Series B Expansion, Valuation Rises to $1.25B: Clay, a GTM development platform, raised $40 million in a Series B expansion round led by Meritech Capital, elevating its valuation to $1.25 billion. ⚡ Execution Tips & Tricks for AI x ABM Success  Use Lovable.dev  to build light AI tools from simple prompts. Create repeatable GPTs : try to turn your prompts into reusable assets that generate consistent content or competitor insights.🔗 Alex Lindahl explains → 🛠 Martech Spotlight: Cool Tools & Innovations HubSpot’s AI Clip Creator  – A quick-edit tool to turn long-form content into short, shareable video clips.  FirstQuadrant  – New AI sales execution layer that watches pipeline, flags follow-ups, and surfaces missed deals.  Founders and reps get one dashboard where emails, tasks, and deal health live together. I find it cool.  📚 Knowledge Vault: Must-Read Resources How Demandbase runs AI-Powered B2B Advertising  with targeting and dynamic personalization? Useful insights from the Demandbase marketing leaders.  How Digital Media Powers ABM Wins (feat. Saima Rashid & Adam Kaiser) Watch on 6sense  ABM Account Tiering Strategy Playbook 🎤 ABM Insider: Events We’re Attending  AI in RevOps: Lessons from the Frontline - June 9 · 10am PT – Featuring Kein Heraly, VP RevOps, DemandScience 🔗 Register First-Party Data & Trust: The Consent Strategy Marketers Need Now - June 10 · 10am PT🔗 Join  Agentbase Unveiled: How AI Agents Are Transforming GTM - June 17 · 8am PT🔗 Register  💬 Quote of the Week “CMOs want to use ABM, but they don’t implement it at a strategic level. They rely too much on technology without the right change management.” – Scott Stedman, The Imaginarium ( Source ) “Decision-makers rarely say, ‘We have a problem.’ But they drop hints everywhere—from competitor threads to Glassdoor reviews.” – Marcin Pienkowski, Think Beyond (Source: Hubspot's Tip of the Week ) “If your campaigns don’t influence the AI models, you’re invisible to the modern buyer.” – Guillaume Cabane, Hypergrowth Partners ( Source ) 🧠 Ready to revamp your strategy? Check out our past editions  or let’s chat . 🎯 Until next time— stay bold, stay targeted. 📩 Subscribe here  | Read more insights

Edition #38 | Published May 28, 2025 We’re past the point of asking “Should AI be in our GTM?” —it’s already there. The real question now is: Are we using it where it actually moves the needle? From Demandbase’s Agentbase on AWS rollout to ZoomInfo literally rebranding as GTM, the industry is making one thing clear: AI is the new foundation of go-to-market. But here’s the catch most teams are still working through: it’s not just about plugging in new tools. It’s about knowing where AI can truly amplify your strategy . In this edition, we break down the 4 AI x GTM plays every CMO  should have on their radar , plus the news, tools, and shifts shaping how modern ABM teams scale smarter. 🚀 The Pulse: Must-Know Releted Industry News We read the latest AI x ABM News so you don’t have to.  Demandbase Launches Agentbase – The First GTM AI Agents on AWS Demandbase has officially rolled out Agentbase , a suite of GTM AI agents built on Amazon Bedrock . The new Filter and Action Agents, co-developed with AWS’s GenAI Innovation Center is going to enable revenue teams to turn complex workflows into conversational actions . Early adopters saw +40% CTR and +25% more page visits . This marks a major leap in assisted automation, helping ABM teams access insights and execute faster. ABM Audio Advertising Is Gaining Tractions As workdays become more fragmented, audio advertising  is stepping up as a powerful ABM channel . Whether it’s a podcast or streaming app, audio fills those “screen-free” moments to keep your brand top of mind when decision makers are listening, not scrolling. With 83% of senior execs tuning in weekly  (according to MadisonLogic) and nearly half reporting audio impacts their buying decisions, it’s becoming a must-have in the multi-touch ABM mix . Demandbase × TechTarget: A Strategic Intent Power Play Demandbase  and TechTarget  have joined forces  to integrate their respective intent data sources. This partnership helps B2B marketers enhance prioritization and ROI  by merging content-consumption behavior with buying-stage readiness inside the Demandbase GTM platform. ZoomInfo Rebrands to GTM ZoomInfo has changed its Nasdaq ticker from ZI to GTM , which is a bold move signaling its commitment to becoming the de facto Go-To-Market Intelligence Platform . It also speaks to a broader trend of the rise of roles like GTM Strategy/Architect/etc. Salesloft Unveils 15 New AI Agents Salesloft expanded its AI capabilities with 15 new autonomous agents , bringing the total to 26. These agents aim to reduce manual work and accelerate sales execution, offering end-to-end support across the revenue cycle.  HubSpot's 2025 State of Marketing Report HubSpot's report explores trends, tools, and strategies defining 2025 marketing strategies , emphasizing AI's role in driving growth and the importance of staying ahead in an AI-first world. Key takeaways include Millennial and Gen Z audiences are taking the majority of B2B marketer’s target audiences, and short-form videos and influencer collaborations are delivering the highest ROI. 🎙 Voices of Influence: 4 AI x GTM Plays CMOs Can’t Ignore As CMOs recalibrate their GTM strategy to compete in an AI-shaped market , the priority is about understanding where AI delivers the most strategic lift in your marketing workflow. We can group today’s AI deployment in GTM across 4 core areas ( see the infographic below ). Together, they define how AI will scale both efficiency and impact across modern revenue marketing. 4 Strategic AI x GTM Plays for CMOs (Author: Océane Li @ NextGenABM) 1. AI-Augmented Platforms (Embedded AI in the Stack) These are your traditional GTM tools, think about your CRMs, MAPs, ABM, Sales engagement platforms, now they are adding AI layers (e.g. personalization at scale ) to stay competitive. Examples : HubSpot, Salesforce, ZoomInfo, Salesloft, Demandbase Strategic Use Case : Leverage those augmented capabilities to enhance existing workflows: lead scoring, buyer intent enrichment, predictive analytics, content suggestions, etc.  Consideration: This play has relatively low barrier to entry, but can be under-leveraged due to legacy workflows or playbooks. It often requires change management to activate the AI layer fully. 2. AI-Native Platforms (Born-AI Tools Driving Workflow Reinvention) Platforms built post-2020 that start with AI as the core logic , not an add-on. Examples : Clay, Jasper, Descript, Writer, Mutiny, Zapier (AI automation layer), Copy.ai Strategic Use Case : Redefine workflows like campaign automation, content ops, creative production, data integration.  Consideration: These tools drive speed, experimentation, and creative scaling, which are perfect for lean, agile teams. They have huge upside, but selection and leveraging them for marketing still require strategic oversight and someone who fully understands the potential.  3. AI Agents & Custom GPTs (Tailored, Task-Specific AI Operatives) Purpose-built agents (often built via OpenAI or third-party orchestration layers) designed for specific GTM tasks: messaging analysis, campaign planning, segmentation strategy, etc. Examples : Custom GPTs, RAG-powered chatbots, internal AI agents. Strategic Use Case : Fill strategic gaps in go-to-market execution, such as sales enablement, ABM orchestration, etc.  Consideration: While this AI play gives you the highest level of control, it typically requires internal AI fluency in the marketing team.  4. AI Infrastructure & Data Layer Tools (The “AI Plumbing” Behind GTM Insights) This includes data orchestration, LLM integration, prompt tuning, and analytics layers that power AI behind the scenes. Examples : Snowflake Cortex, LangChain, Databricks, Synthflow, Unstructured.io . Strategic Use Case : Create a reliable data + decision layer for AI outputs.  Consideration:  Although this AI play is typically owned by RevOps or Data teams, those who might not always report to marketing, CMOs need to influence this layer to ensure marketing use cases alignment. This is the most “invisible” yet essential layer. 🔥 What’s Trending: Hot Picks from Web This Week UGC (user generated content) & AI search push Quora/Reddit winning big on traditional search these days. This reminds us embracing multichannel, multi-format distribution  and building trust early on are so critical for ABM, you can even leverage those Reddit buying intents at scale. Series B “graduation rates” cooling  for 2021-era startups, with significantly lower progression percentages across all time horizons.  Databricks goes all-in on data + AI for marketers , as the lakehouse just became your CDP.  🚀 Notable Funding Rounds in AI-Powered GTM Startups  Sweep  raised $22.5 million in a Series B on May 22, 2025, focusing on AI-powered GTM automation for Salesforce/HubSpot. Siro raised $50 million on May 21, 2025 for AI-driven coaching for sales reps, which fits as an AI-powered GTM. 🛠 Martech Spotlight: Cool Tools & Innovations HubSpot “Breeze Customer Agent”  now covers the entire  buyer journey  and resolves 50%+ of support conversations via AI.  Clay  adds real-time TrustRadius intent signals  and uses natural language to find the most relevant enrichments   (based on your strategy/play) in Clay.  📚 Knowledge Vault: Must-Read Resources Salesforce’s strategic GTM playbook —from broad spray to precision ABM.  Why Net Revenue Retention  is the new north-star metric —ZoomInfo CEO explains.  ⚡ Execution Tips & Tricks for ABM Success  “ Find the conversations already happening —then insert value, don’t just broadcast.” — Shelagh Dolan, Quora for Business Audit agents overlap monthly to avoid redundant automations that make ops brittle. Use podcast ads to mirror the one-liner  your BDR opens with on LinkedIn in order to consistently drive recall. 🎤 ABM Insider: Must-Attend Events 🎯 May 28, 2025 | 8:00 AM PT | From Clarity to Conversion: Mastering Scalable Account-Based Experiences: Join the Director of Marketing Ops at a global identity security leader as they share how they transformed their Account-Based Experiences with Demandbase. 🔗 Register Here 🤖 May 29, 2025 | 10:00 AM PT | ABM + AI: 2025 Use-Cases That Actually Ship RevenueDiscover how Demandbase's intent data integrates with Adobe Real-Time CDP to enhance B2B marketing precision, ROI, and campaign performance. 🔗 Register Here 💬 Quote of the Week “Machines are now the best answerers in the room. But the ones who ask the right question? They’re still human. And still undefeated.”  - Jared Robin wrote it on RevGenius newsletter 🧠 Ready to revamp your strategy? Check out our past editions  or let’s chat . 🎯 Until next time— stay bold, stay targeted. 📩 Subscribe here  | Read more insights

Find the right Next Gen ABM solution for your unique business challenges | Our innovative solutions help you streamline ABM operations to achieve better pipeline results with less resources. We Are Coming SOON Why We Are Doing This Where Product Marketing, Demand Gen, Sales Development, and Revenue Operations Converge Revenue teams manually spend hours setting up and running account-based campaigns. Our solution aims to make that work obsolete, helping you achieve faster results from your campaigns with fewer resources. Get on the List Sign up to receive the first word when we go live. First Name Last Name Business Email Subscribe Thanks for submitting!

Explore our portfolio of successful projects | Discover how Next Gen ABM has delivered ABM Orchestration & Personalization at Scale for clients. Past Projects ABM Orchestration & Personalization at Scale Industry: B2B SaaS; Digital Commerce Company Profile: 1,000 - 10,000 Employees, Public Market: Global, Enterprise and Mid-Market Customers Objective: Drive demand and generate sales pipeline for a new enterprise software product Success: 2x increase in account engagement and conversion Sourced $xxM/quarter new business sales pipeline and accelerated revenue growth Considerably faster in pipeline creation vs. Baseline Approach: Conducted an in-depth win/loss analysis and Ideal Customer Profile (ICP) study, then developed and executed a targeted, full-funnel, multi-persona account-based campaign, leveraging account based dynamic marketing and sales personalization at scale, multi-channel outreach / acquisition, and automated cross-channel orchestration, powered by existing tech stack and newly developed API capabilities. ROI-Proven Account Scoring and Segmentation Industry: B2B SaaS; BI / Data Analytics Company Profile: 100 - 1,000 Employees, High-growth Scale-up Market: Global, Enterprise, Mid-Market & Scaled Customers Objective: Develop a scalable data-driven approach to identify and prioritize accounts, and create targeted integrated campaigns to drive engagement and pipeline Success: 30+% increase in sales-qualified leads 25% increase in funnel to pipeline conversion rate 60% gains in sales / business development efficiency Approach: Developed a proprietary account scoring model to identify and prioritize high-value high-propensity accounts, implemented the model within CRM and MAP technologies, and designed & created targeted marketing campaigns tailored to both technical and business personas, leveraging persona-tailored content and multi-channel outreach to warm up account and drive pipeline creation. Scalable ABM Infrastructure for Efficient Execution Industry: B2B SaaS; BI / Data Analytics Company Profile: 100 - 1,000 Employees, High-growth Scale-up Market: Global, Enterprise, Mid-Market & Scaled Customers Objective: Design and implement a scalable infrastructure to execute account-based marketing campaigns, enabling personalized engagement and pipeline creation at scale. Success: 2X in ABM campaign ROI% and 60% efficiency gains 20+% increase in target account engagement Approach: Developed a cloud-based infrastructure integrating cloud data warehouse, marketing automation, CRM, and data analytics tools, enabling the execution of highly targeted and personalized ABM campaigns across multiple channels and teams (marketing, sales development, account sales), and providing real-time insights for optimization and improvement. Igniting Enterprise C-Level Engagement Industry : B2B SaaS; Big Data & Analytics Company Profile: 100 - 1,000 Employees, High-growth Scale-up Market: North America, Enterprise Customers Objective: Develop and execute a targeted account-based integrated campaign to effectively engage IT executives in Fortune 1000, drive conversions and accelerate pipeline. Success: Sourced $xxxM/quarter sales pipeline from campaign 30+% increase of sales-qualified leads in targeted prospect engagement during campaign live quarters 20% increase in account-to-pipeline conversion rates Approach: Designed and executed end-to-end a multi-channel ABM campaign combining field and digital engagement tactics, including a creative C-level engagement strategy using branded direct mailing tactics, targeted content and email campaigns, targeted AE and social media outreach, and AI-powered account identification to prioritize high-propensity accounts within Fortune 1000 to maximize campaign ROI. Digital Acquisition Meets ABM Industry: HealthTech; B2B SaaS & B2C Company Profile: 50 - 100 Employees, Early-stage Startup Market: North America, Public Sector Customers Objective: Build and execute a digital acquisition strategy from scratch, leveraging ABM principles to drive high-quality lead generation from partners and fuel users growth. Success: 3X partner applications from accredited institutes vs. baseline 25% increase in lead generation from partners 30% increase in app's user subscription Approach: Spearheaded the development of a digital acquisition function, executing a multi-channel ABM strategy including: created targeted Paid & SEO web content to attract and engage high-priority universities and research institutes, designed and launched batch and always-on email campaigns to nurture leads, and leveraged social media channels to amplify brand awareness and drive engagement among targeted organizations. Could It Be Your Next Project?

Unlock new markets with ease | Our international expansion services provide targeted ABM solutions to help B2B businesses successfully enter and grow in new global markets. Learn how Next Gen ABM can help you expand your reach and drive international revenue. Bridge the Gap: International Expansion Services Expand Your B2B SaaS Business into New Markets with Confidence Are you a B2B business based in Asia or Europe looking to expand your brand awareness / demand gen into North America, or a North America-based B2B business seeks a local expert with global expertise of driving ABM in other markets? Partner with us, Next Gen ABM , who possess a deep understanding of local B2B dynamics in these 3 markets, and cutting-edge demand gen marketing and technology landscapes. With extensive experience and cultural familiarity working with companies in those markets, Next Gen ABM can help you: Navigate complexities and enter new markets successfully Develop tailored demand generation and ABM/lead gen strategies Drive successful go-to-market execution and accelerate international growth Let's discuss how we can help you succeed in new markets! Global Expertise, Local Impact Success Stories from International Expansion From US to EMEA: A Software Company's Account-Based Marketing Journey Solution: ABM Website Personalization : Created personalized content experiences for key accounts, increasing engagement and relevance. ABM Re-targeting : Re-targeted executive decision-makers with tailored messaging, ensuring consistent brand presence. Strategic Account Selection and Products Mapping : Identified and prioritized accounts with high x-sell propensity, maximizing marketing spend's impact. Results: 40+% increase in website engagement from target accounts 20+% rise in re-targeting click-through rates 18% quarterly growth in sales-qualified leads from priority high value accounts during campaign Swiss Precision Meets Chinese Market: A Go-To-Market Success Story Solution: Developed a comprehensive social media branding strategy and campaign for a Swiss tech startup who wanted to establish a strong presence in China. Market research to understand Chinese market dynamics Localization of branding, social media, and product content Product localization to meet Chinese market needs Results: Significant increase in brand awareness among the Chinese target audience 200+% growth in social media engagement 34% rise in product free trial conversions Could you be the next one?