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  • Weekly ABM/GTM Insights - Agentic AI in GTM, Top Insights You Can't Miss This Week

    27th Edition (Published on Feb 10) As the B2B landscape continues to evolve, the integration of agentic AI and advanced GTM strategies is becoming indispensable for marketing and sales teams. This week’s roundup we focus on how they are reshaping account-based GTM, sales workflows, and customer experiences. From groundbreaking product launches to strategic partnerships, here are the top insights you need to know. Must-Know Industry News - Agentic AI for GTM and More ZoomInfo’s Guided Intent: Connecting the Dots Between Intent Signals and Revenue Ever bothered by too many signals? ZoomInfo’s new Guided Intent innovation eliminates guesswork from tracking buyer intent signals.  By analyzing historical CRM data, this AI-powered dashboard recommends intent topics that correlate with successful conversions. Marketers can hyper-target high-intent prospects, optimize campaign messaging, and time outreach for maximum impact. Try Now.   Why It Matters:  This innovation underscores the importance of leveraging historical data to identify the most relevant GTM signals.  Salesforce Agentforce 2.0: AI Agents in the Flow of Work Salesforce’s new release of Agentforce 2.0  introduces a robust platform for deploying autonomous Sales AI agents within CRM and other systems.  The platform’s enhanced agent builder interprets natural language instructions, enabling teams to onboard AI agents for sales, marketing, and service tasks. Potential use cases include the creation of autonomous AI agents that can nurture leads based on your rules of engagement and provide instant feedback on prospecting calls. Why It Matters:  This is a significant advancement for ABM practitioners looking to scale personalization and prospecting efforts. HubSpot’s Agent.ai : Explosive Growth HubSpot’s Agent.ai platform surpassed 500,000 users within months of its launch ,  signaling a rapid adoption of agentic AI technology. Built to automate multi-step CX processes, the platform empowers teams to test, deploy, and optimize custom AI agents. Why It Matters:  The rise of agentic AI exemplifies the growing trend toward autonomous, proactive systems in B2B marketing. AI Avatars: A New Wave in GTM Agents AI avatars are rapidly emerging as essential tools for augmenting sales and marketing workflows.  Leading video marketing companies, e.g. Vidyyard has seen the adoption of agentic video experience by over 12 x since launch in 2024 . The best sellers are using these tools to unlock personalized videos outreach at scale, aligning perfectly with ABM’s demand for personalized engagement. Quora Partners with Bombora for ABM Targeting Quora’s strategic partnership with Bombora allows B2B advertisers to access 450+ audience segments and leverage ABM targeting capabilities .   Why It Matters:  This integration enables precise targeting of decision-makers within Quora’s highly engaged user base, creating natural engagement opportunities for ABM marketers. Salesloft’s Influence Model: Beyond Attribution Salesloft introduces Influenced Outcomes , redefining sales workflow insights by shifting from traditional last-touch attribution to engagement-based influence measurement. This empowers sales teams to track how Cadences and Plays contribute to revenue outcomes, pipeline growth, and average sales cycle length. Why It Matters:  Understanding engagement workflows’ overall impact helps marketers make data-informed adjustments for maximum revenue impact. ABM / ABX Insights from Industry Icons 2025 CMO Outlook: The Road Ahead for ABM DemandGen Reports highlights the shift toward agentic AI, predictive analytics, and dynamic segmentation for enhanced ABM strategies.  The “do more with less” mantra is driving marketers to consolidate tech stacks while leveraging AI for personalization and efficiency. CMOs are also emphasizing the importance of authenticity and transparency as AI takes a more central role.  Read More Top Tools & Resources for ABM Champions  LeanData’s GTM Trends Report:  Learn how top-performing teams are leveraging agentic AI and PLG models to outpace competitors. Watch Now Salesforce’s Playbook to Unlock Limitless Sales with Agentforce:  Build your own limitless sales team with Agentforce. Watch Now Demandbase Launches New ABM Certifications:  Demandbase introduces two new certifications: Account-Based GTM and Account-Based Measurement & Reporting. Learn More By embracing the power of agentic AI, marketing and sales teams can unlock new levels of personalization, efficiency, and strategic insights. From ZoomInfo’s Guided Intent to HubSpot’s Agent.ai , the tools are here to transform your GTM strategy. The key is to start experimenting and adapting these technologies to fit your unique needs. More Insights and Tips Like This? Subscribe to our Weekly Newsletter  or follow us  on LinkedIn to get the latest insights on industry trends, tips, and useful resources on ABX. Thank you for reading the Weekly ABM/ABX Insights Newsletter! I’d love your feedback, ideas and tips: info@nextgenabm.io . NextGenABM  is a consulting and solution firm aiming transforms B2B marketing and sales strategies with ROI driven pipeline results through account-centric marketing and go-to-market. Looking to start your ABM journey or need help with your current program? Let's talk .

  • Weekly ABM/ABX Insights - ABM on a Budget? Yes, You Can!

    26th Edition (Published on Feb 3) Editor's Notes:  Account-based marketing often carries a reputation for being complex and costly, being seen as a strategy reserved for large enterprises with extensive resources. But the reality is much different.  Let’s break down some common myths and highlight how even startups and scale-ups can succeed in generating pipelines with ABM strategy without stretching their budgets: ABM doesn’t need to stand alone: Integrating it with your overall growth or go-to-market strategy creates a more balanced and effective approach for pipeline gen.  No Need for Expensive Tech:  SMBs don’t need the latest and greatest tools to get started. Low-cost digital technologies can handle and automate many ABM tasks (e.g. account research, personalization) traditionally done by expensive resources. DIY ABM is Possible:  Many companies are already piecing together unbundled solutions, from intent data sources to email platforms. Emerging Affordable AI Solutions:  With innovations like Deepseek making AI solutions more accessible, we expect startups to develop affordable AI tools that democratize ABM. By focusing on strategy , efficiency , and leveraging emerging technologies , SMBs can tap into the power of ABM without breaking the bank. With new tools like Jasper Studio , PathFactory among many others paving the way, the democratization of ABM is here.  Let’s take a deeper! Must-Know Industry News of This Week Jasper Empower Marketers to Build Their Own ABM App   Jasper’s new AI Studio enables marketers to design and build custom AI applications without needing IT expertise. With a no-code interface and Slack integration, marketing teams can connect to relevant data sources and configure prompts, speeding up time-to-market. Why It Matters:  Marketers can create custom ABM apps  to conduct account research, recommend key accounts, and personalize outreach strategies. PathFactory Streamlines ABM Campaign Launches PathFactory has introduced new out-of-the-box templates  for 1-to-Many and Demand-Gen Starter campaigns. These templates help marketers quickly launch customized campaigns by packaging account-specific content or mapping existing content to the right accounts—all without needing IT. What We Love:  The new AI-powered content journey personalization  features enable marketers to deliver tailored content throughout a target account’s buying journey at scale. Ads in Threads: The Next B2B Frontier for Developer Audiences? Meta begins testing ads in Threads,  their newest, fast-growing social app where technical and developer audiences are active. Businesses can extend campaigns to Threads with minimal creative effort. Community-led growth  is a high-ROI, low-effort strategy for targeting SaaS startups and scale-ups. ABM Implications:  Threads offers a fresh way to engage B2B technical and developer audiences - key internal decision-makers. Check out our take on Threads for B2B marketing. Google Open Sourced Its Campaign Analytics Solution  Google’s open-source marketing mix model , Meridian, helps marketers make data-driven budget decisions by analyzing multi-channel campaign performance and incorporating real-world experiments. Start here .  Why It Matters : Meridian’s ability to integrate incrementality experiments and offer granular insights makes it a game-changer for measuring multi-channel ABM effectiveness. ABM / ABX Insights from Industry Icons ABM on a Budget? A Practical Guide.  Building a successful ABM strategy doesn’t require a massive budget or complex infrastructure. With thoughtful planning and smart execution, companies of any size can achieve meaningful results. Here’s our practical guide to getting started if you're on a tight budget for ABM: 1. Start Small and Strategically Begin with a handful of target accounts for your pilot campaign. Focus on one or two channels that align best with your prospects' behaviors instead of spreading resources too thin. 2. Prioritize Smartly Set Trackable Goals: Define what success looks like - whether it’s increased engagement with decision-makers, booked meetings, or account-to-pipeline conversions. Pick just 1-2 metrics that can be tracked manually. Prioritize the In-Market Accounts: Prioritize accounts showing strong buying signals. Startups often rely on tools like Cognism or 6sense to pinpoint ideal in-market prospects with third-party signals. Demandbase also has a  free Intent data trial . If you lack third-party intent data providers, use first-party insights from your MAP or CRM.  Select 1- 2 Channels: Focus on channels that offer the highest potential engagement based on your target audience's behavior. 3. Leverage AI to Maximize Efficiency AI for Prospect Research: Tools like HubSpot’s Prospect Research Agent  deliver detailed buyer insights quickly, eliminating the need for manual LinkedIn searches and turning surface-level data into actionable insights. AI for Personalized Engagement: Use generative AI tools, as I discussed in a recent blog  published on the Copy.ai website, to craft personalized content and messaging tailored to your target accounts' industry challenges. For deeper engagement, consider building account-specific website experiences with tools like PathFactory . 4. Track Effectiveness Simply Don’t over-engineer analytics during the pilot phase. A simple Google Sheet can be sufficient for tracking campaign metrics and progress until you’re ready to scale. 5. Build Your Tech and Process Foundation Incrementally Fully Utilize Your Existing Tools: Maximize the value of your current tech stack before investing in expensive platforms. For example, rethink how you use the Account object in Salesforce by tracking all activities at the account level, instead of Lead . Map every contact, conversation, and touchpoint back to the Account , Identify and manage buying committees within your CRM, etc. Scale When Ready: Once your pilot program proves successful, consider investing in advanced ABM platforms with scalable pricing and robust features for account identification, intent tracking, orchestration, and analytics. Final Thought: The key to ABM success on a budget is prioritization . Focus on high-quality engagement with a smaller number of accounts, track results manually, and make data-driven optimizations as you scale. Build your tech and process foundation gradually for long-term success. 2025 Full-Funnel ABM Playbook by Madison Logic B2B marketers are increasingly adopting multi-channel ABM strategies to stay competitive. Investment in social media advertising, AI tools, and podcast advertising is on the rise. Read Here Our Take:   To engage Millennial and Gen Z decision-makers who now dominate purchasing decisions, it’s critical to think beyond traditional marketing channels. It is essential for B2B marketers to experiment with  influencer campaigns, Connected TV (CTV), and podcast advertising . Madison Logic’s playbook highlights the need for a balanced approach - leveraging both established channels like LinkedIn and emerging platforms where decision-makers are increasingly active. The Case for ABM on a Budget: Lauren St. Amand, EVP at StarCompliance, emphasizes that strategic targeting and leveraging existing resources are key in budget-constrained environments . She suggests using CRM data to identify target accounts and creating tailored retargeting ads on LinkedIn with as little as $1,000. The Mere Exposure Effect in B2B:  Riaz Kanani from RadiateB2B highlights how repeated, short bursts of messaging help maintain top-of-mind awareness without overwhelming prospects . Decision-making cycles are long, making spaced communication essential. Top Tools & Resources for ABM Champions  Take Full Advantage of Free but Powerful Tool s: 6Sense Sales Velocity Calculator:  Measure and optimize your sales velocity KPIs. Explore Here Demandbase Target Account List Calculator:  Calculate your TAL size based on funnel and sales team dynamics. Try It Demandbase Free Intent Data Trial:  Ideal for SMBs starting with ABM, this tool helps identify “in-market” accounts without a hefty investment. Try It Combine Your Demand Gen and ABM without Tech Stack Bloat:  Explore strategies to integrate demand gen and ABM effectively without overwhelming your tech infrastructure. Learn More Matik.io :  This Chrome extension integrates seamlessly with Google Slides and Sheets, automating report and presentation updates. Actionable Sparks of This Week  Leverage AI for Prospect Research:  Hubspot's Prospect Researcher Agent delivers detailed insights on key buyers in seconds—perfect for personalized outreach. DIY ABM Campaigns:  Start with a small list of high-value accounts, define goals, and prioritize 1-2 channels for engagement. Upcoming Events We’re Attending  GTM Hot Takes Show: Cold Email is Dead—Long Live LinkedIn DMing Thu, Feb 6th | 11:00 AM ET Register Here Inside the C-Suite: Top 5 GTM Metrics CXOs Use to Drive Growth Tue, Feb 13th | 10:00 AM PST Event Details 2025 ROI Lab for Marketers by Demandbase Tue, Feb 18th | 9 AM PT / 12 PM ET Learn More More Insights and Tips Like This? Subscribe to our Weekly Newsletter  or follow us  on LinkedIn to get the latest insights on industry trends, tips, and useful resources on ABX. Thank you for reading the Weekly ABM/ABX Insights Newsletter! I’d love your feedback, ideas and tips: info@nextgenabm.io . NextGenABM  is a consulting and solution firm aiming transforms B2B marketing and sales strategies with ROI driven pipeline results through account-centric pipeline marketing. Looking to start your ABM journey or need help with your current program? Let's talk .

  • Weekly ABM/ABX Insights - Is GTM the Evolution of ABM? The Best-in-Class Are Doing Differently.

    25th Edition (Published on Jan 27) ABM  is transforming into a cornerstone of broader GTM strategies. Editor's Notes:  As we enter 2025, leading companies are breaking down silos and fostering stronger alignment across sales, marketing, and customer success. Central to this shift is the rise of RevOps and GTM Ops roles, emphasizing on ensuring teams align around a unified go-to-market strategy. According to  Gartner , 75% of high-growth companies will adopt a RevOps model by 2025 , with smaller organizations quickly catching on. ABM  is transforming from a sales-marketing alignment approach into a cornerstone of broader GTM strategies  that unify revenue teams. Organizations are increasingly grouping Account-Based Sales (ABS) under the GTM umbrella, where ABM and GTM share significant overlap. With RevOps/GTM Ops leaders tackling operational complexities, integrating ABM into GTM strategies is essential. ABM 1.0:  Focused on aligning marketing with sales to target key accounts. ABM 2.0:  A scalable, data-driven approach leveraging AI and a Center of Excellence (CoE) model closely tied to RevOps and GTM teams, and extending into sales development teams, fostering a more unified, allbound strategy. This model is gaining traction across companies we work with. This week’s newsletter shares insights from industry trailblazers leading the charge on ABM 2.0 and its integration into GTM strategies, as well as the latest tool advancements to keep you ahead of the curve. Must-Know Industry News of This Week ZoomInfo’s Copilot Winter Update: Real-Time Decision-Maker Site Visit Alerts ZoomInfo’s AI-powered Copilot now features WebSight Buyer ID , which identifies high-value decision-makers visiting your website - down to their name and title. This game-changing feature leverages advanced data mapping to provide real-time alerts while maintaining compliance with U.S. privacy laws, empowering GTM teams to act swiftly with tailored outreach. Additionally, it now can analyze CRM opportunity data to identify the most relevant intent signals based on closed-won deals.   Try ZoomInfo's Copilot Winter Update now Why We Love This: WebSight Buyer ID:  Because it eliminates the guesswork of identifying key decision-makers among anonymous web traffic, enabling faster and more personalized outreach.  Guided Intent:  By analyzing CRM data from closed-won deals, it pinpoints the most valuable intent signals, addressing the common challenge of signal overload for GTM teams.  Explore these updates here. Madison Logic’s ML SmartReach for AI-Powered Personalization Madison Logic introduced ML SmartReach, a solution designed to help teams craft personalized conversations based on in-market signals. With tailored email templates, call scripts, and voicemail scripts, SmartReach ensures consistent and relevant outreach across outbound touchpoints, enhancing both lead engagement and the marketing-to-sales handoff. Why We Love This: Enhanced Marketing/Sales Lead Handoff:  It empowers sales teams with more actionable marketing insights, making initial outreach more meaningful and aligned with the prospect’s engagement history. Learn more about ML SmartReach here. ABM / ABX Insights from Industry Icons 6Sense RevHeads Predict: What’s to Come in B2B GTM in 2025 Personalization and AI will take center stage in 2025 GTM strategies. The most effective GTM leaders will adapt to evolving buyer behaviors,  balance AI efficiency with authentic storytelling, and drive change with empathy. AI will shift from merely creating content to acting as a collaborator  that drives data insights and elevates content quality. Additionally, allbound strategies  blending inbound and outbound approaches will redefine ABM and GTM alignment. A strong brand identity  remains crucial for initiating the sales process. Our Take:  "It’s clear that leaders who master both AI and authentic, human-centric engagement will be the ones driving real growth. We’re seeing firsthand how the most forward-thinking teams are blending these approaches to create meaningful connections with their audiences through expert-driven blogs and authentic, non-salesy content – a trend that excelled in 2024 and will continue in 2025.”  Top Tools & Resources for ABM Champions  Salesforce’s GTM Playbook: Driving ABM Success  This on-demand webinar reveals how Salesforce transitioned to a highly targeted ABM strategy, leveraging AI and multi-channel campaigns. View the session . RevOps Leadership as a Strategic Asset  RevGenius CEO Jared Robin and Fullcast CMO Amy Cook emphasize the need for CEOs to leverage RevOps leaders strategically in this webinar. Learn more here . Actionable Sparks of This Week  Authentic, founder-led content : Real stories and insights from leadership resonate deeply with audiences. Advanced, expert produced thought leadership:  Deliver in-depth content that goes beyond the basics to capture reader interest. What Else We’re Reading?  Elevating Account-Based GTM with Revenue Intelligence   This episode of OnBase  features Udi Ledergor discussing the transformative power of revenue intelligence in account-based GTM strategies: AI-driven tools like Gong automate updates and deliver real-time insights. Sales reps who mirror a buyer’s language can build better rapport, improving win rates by up to 8%. Listen here . Upcoming Events We’re Attending  2025 GTM Trends: What the Best-in-Class Are Doing Differently Jan 28, 12:00 PM PST Register here Unlock Limitless Sales with Salesforce’s Agentforce Feb 5, 2025, 9 AM PT Register here #B2BMX West 2025, happening in February, offers actionable strategies for mastering video content and engaging key accounts. Register for #B2BMX West 2025: Here More Insights and Tips Like This? Subscribe to our Weekly Newsletter  or follow us  on LinkedIn to get the latest insights on industry trends, tips, and useful resources on ABX. Thank you for reading the Weekly ABM/ABX Insights Newsletter! I’d love your feedback, ideas and tips: info@nextgenabm.io . NextGenABM  is a consulting and solution firm aiming transforms B2B marketing and sales strategies with ROI driven pipeline results through account-centric pipeline marketing. Looking to start your ABM journey or need help with your current program? Let's talk .

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  • Next Gen ABM | Account Based Go To Market

    Next Gen ABM partners with you to transform your B2B marketing, leveraging next-generation account-based sales and marketing strategies and tactics to drive efficient pipeline growth and accelerate win! Demand Gen Meets Account-Based Experience Unlock Efficient Growth Transform Your B2B Marketing and Sales Development with Next Gen ABM Let's Talk 2024 Marketing Innovator Winner | Account Targeting & Strategy Recognized by the esteemed B2B Marketing Exchange and Demand Gen Report Read More SERVICES Next Gen ABM offers strategic guidance and hands-on marketing and sales development services to drive ROI-proven account-based pipeline growth and revenue acceleration. More Info SOLUTIONS We're engineering an innovative Next Gen ABM solution to transform your account-centric go-to-market campaigns. Coming Up INSIGHTS💡 Gain insights into the latest B2B marketing and ABM/ABX trends, news, and thought leadership, expertly curated by Next Gen ABM for you. Get Insights About Us For B2B brands aiming to evolve from traditional lead-centric demand generation to account-based sales and marketing, Next Gen ABM , Inc. serves as a trusted growth partner, delivering a proven and cost-efficient approach to drive a ROI-proven sales pipeline and revenue growth. Leveraging our industry-best-in-class ABX (Account Based Go-to-Market) expertise and tailored solutions, we empower marketing and sales teams to align, optimize your revenue tech stack, and make successes trackable, measurable, and repeatable, ensuring a seamless transition to account-centric marketing and maximizing ROI on your marketing and sales development investments. Patners Trusted by Partners Next Gen ABM Partner with Best-in-Class Technologies for Your Account-Based Revenue Excellence. Why Next Gen ABM See Portfolio Unlock efficient sales pipeline growth with Next Gen ABM, as your trusted partner, leveraging our unique marketing approach combining the best of : B2B Tech/SaaS industry expertise Sales prospecting & Digital inbound marketing Product-led & Sales-led growth strategies What sets us apart? Data expertise & technology agnostic : Best-in-class ABM expertise, combined with B2B data expertise and marketing technology agnosticism. Cross-industry expertise : We bring innovative B2C techniques like dynamic personalization into the B2B space, enhancing our clients' capabilities. Operationalization expertise : Our team ensures tailored and impactful ABM solutions that drive results, with a focus on operational excellence. International experience : Extensive experience and cultural familiarity working with companies in different markets. Learn more . Our Expertises Empower your account-based marketing (ABM) and sales (ABX) journey with Next Gen ABM's expert partnership in strategy, demand gen, product marketing, revenue ops, and data management ABM/ABX Services Demand Gen Services Revenue Operations Services Go-to-Market Services Recognized by Leading Account Based Marketing and Sales Technology Vendors

  • Next Gen ABM: Proven ABM Orchestration & Personalization at Scale

    Explore our portfolio of successful projects | Discover how Next Gen ABM has delivered results-driven ABM solutions for clients. Past Projects ABM Orchestration & Personalization at Scale Industry: B2B SaaS; Digital Commerce Company Profile: 1,000 - 10,000 Employees, Public Market: Global, Enterprise and Mid-Market Customers Objective: Drive demand and generate sales pipeline for a new enterprise software product Success: 2x increase in account engagement and conversion Sourced $xxM/quarter new business sales pipeline and accelerated revenue growth Considerably faster in pipeline creation vs. Baseline Approach: Conducted an in-depth win/loss analysis and Ideal Customer Profile (ICP) study, then developed and executed a targeted, full-funnel, multi-persona account-based campaign, leveraging account based dynamic marketing and sales personalization at scale, multi-channel outreach / acquisition, and automated cross-channel orchestration, powered by existing tech stack and newly developed API capabilities. ROI-Proven Account Scoring and Segmentation Industry: B2B SaaS; BI / Data Analytics Company Profile: 100 - 1,000 Employees, High-growth Scale-up Market: Global, Enterprise, Mid-Market & Scaled Customers Objective: Develop a scalable data-driven approach to identify and prioritize accounts, and create targeted integrated campaigns to drive engagement and pipeline Success: 30+% increase in sales-qualified leads 25% increase in funnel to pipeline conversion rate 60% gains in sales / business development efficiency Approach: Developed a proprietary account scoring model to identify and prioritize high-value high-propensity accounts, implemented the model within CRM and MAP technologies, and designed & created targeted marketing campaigns tailored to both technical and business personas, leveraging persona-tailored content and multi-channel outreach to warm up account and drive pipeline creation. Scalable ABM Infrastructure for Efficient Execution Industry: B2B SaaS; BI / Data Analytics Company Profile: 100 - 1,000 Employees, High-growth Scale-up Market: Global, Enterprise, Mid-Market & Scaled Customers Objective: Design and implement a scalable infrastructure to execute account-based marketing campaigns, enabling personalized engagement and pipeline creation at scale. Success: 2X in ABM campaign ROI% and 60% efficiency gains 20+% increase in target account engagement Approach: Developed a cloud-based infrastructure integrating cloud data warehouse, marketing automation, CRM, and data analytics tools, enabling the execution of highly targeted and personalized ABM campaigns across multiple channels and teams (marketing, sales development, account sales), and providing real-time insights for optimization and improvement. Igniting Enterprise C-Level Engagement Industry : B2B SaaS; Big Data & Analytics Company Profile: 100 - 1,000 Employees, High-growth Scale-up Market: North America, Enterprise Customers Objective: Develop and execute a targeted account-based integrated campaign to effectively engage IT executives in Fortune 1000, drive conversions and accelerate pipeline. Success: Sourced $xxxM/quarter sales pipeline from campaign 30+% increase of sales-qualified leads in targeted prospect engagement during campaign live quarters 20% increase in account-to-pipeline conversion rates Approach: Designed and executed end-to-end a multi-channel ABM campaign combining field and digital engagement tactics, including a creative C-level engagement strategy using branded direct mailing tactics, targeted content and email campaigns, targeted AE and social media outreach, and AI-powered account identification to prioritize high-propensity accounts within Fortune 1000 to maximize campaign ROI. Digital Acquisition Meets ABM Industry: HealthTech; B2B SaaS & B2C Company Profile: 50 - 100 Employees, Early-stage Startup Market: North America, Public Sector Customers Objective: Build and execute a digital acquisition strategy from scratch, leveraging ABM principles to drive high-quality lead generation from partners and fuel users growth. Success: 3X partner applications from accredited institutes vs. baseline 25% increase in lead generation from partners 30% increase in app's user subscription Approach: Spearheaded the development of a digital acquisition function, executing a multi-channel ABM strategy including: created targeted Paid & SEO web content to attract and engage high-priority universities and research institutes, designed and launched batch and always-on email campaigns to nurture leads, and leveraged social media channels to amplify brand awareness and drive engagement among targeted organizations. Could It Be Your Next Project?

  • Solutions | Next Gen ABM

    Find the right Next Gen ABM solution for your unique business challenges | Our innovative solutions help you streamline ABM operations to achieve better pipeline results with less resources. We Are Coming SOON Why We Are Doing This Where Product Marketing, Demand Gen, Sales Development, and Revenue Operations Converge Revenue teams manually spend hours setting up and running account-based campaigns. Our solution aims to make that work obsolete, helping you achieve faster results from your campaigns with fewer resources. Get on the List Sign up to receive the first word when we go live. First Name Last Name Business Email Subscribe Thanks for submitting!

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