What We Do
Next Gen ABM partner with you to craft a winning pipeline growth strategy & develop purpose-built, company-specific solutions rooted in a deep understanding of your business.
How We Do
Next Gen ABM harness strategy, demand gen campaign, product marketing, revenue operations, and data expertises to help you to drive pipeline growth, achieve higher ROI and alignment with Sales.
Discovery and Audit
Next Gen ABM uncovers hidden opportunities and pinpoint challenges through a comprehensive discovery analysis and audit of your current demand generation metrics, strategic plans, campaign tactics, operational processes, technology stack, and data/reporting infrastructure.
Comprehensive Audit
Next Gen ABM delivers a comprehensive audit of your current demand gen processes, technology and capabilities. It identifies key gaps and optimization opportunities and provides a list of prioritized recommendations.
Target Audience Analysis
The exploratory target audience unlocks ICP (Ideal Customer Profile) and intent insights using your CRM, MAP, and BI data. It serves as the foundation for subsequent gap analysis and strategy development.
Sales Win & Loss Analysis
Building on the insights from Target Audience Analysis, our Win & Loss Analysis service delivers tailored recommendations to enhance your B2B sales strategy, optimize resource allocation, and maximize revenue opportunities.
Strategy Crafting
With a clear understanding of your objectives, Next Gen ABM move to tailor a bespoke ABM strategy aligned with your unique goals and audience. This phase is focused on developing a targeted and personalized at approach to engage with key accounts to drive meaningful engagement, pipeline growth with higher average deal size and enhanced marketing ROI.
Strategic Audience Identification
At Next Gen ABM, we excel at identifying high-buying-propensity accounts using industry-leading signals combined with your engagement data. Additionally, we create detailed customer personas to uncover your ideal customers' needs and preferences. Together, these strategies optimize your marketing ROI, driving tangible results and revenue growth.
Account Data & Tracking
Next Gen ABM offer expert-level CRM & MAP data strategy, establishing a robust data infrastructure to enable and bolster your ABM initiatives. Our industry-leading account scoring and segmentation services is backed by proven successes. With our ABM measurement & tracking strategy, you can accurately assess performance and refine future efforts for continued success.
Tailored Campaign Design
Our team crafts ROI driven campaigns that grab attention with eye-catching visuals that speak directly to your customers' interests and motivations. By driving measurable engagement and pipeline creation with efficiency, we help you achieve your business objectives and stay ahead of the curve in your industry.
Results-Driven Demand and Pipeline Gen
Next Gen ABM drive measurable results with impactful marketing and sales campaigns, utilizing your existing tech stack to execute and automate targeted campaigns and programs driving pipeline growth.
Full-Funnel Execution
At Next Gen ABM, we expand your audience, reach, and influence across digital platforms and offline channels. Leveraging our expertise in automation and orchestration, we connect with your target audience where they are most likely to engage with your brand, maximizing your visibility and engagement with optimal resources and spending.
Allbound Pipeline Gen
Next Gen ABM seamlessly blend targeted sales outbound and demand gen inbound strategies and execution to attract, engage, and convert prospects at every stage of the buyer's journey, ensuring a steady flow of qualified sales ready opportunities.
Sales-Led & Product-Led Growth
With years of experience in both SLG and PLG, Next Gen ABM harness the power of Product-Led Growth (PLG) and Sales-Led Growth (SLG) methodologies to accelerate your business growth, driving adoption, conversion, and retention through strategic product and sales initiatives.
Streamline ABM Operations
Next Gen ABM Help Build a Solid Foundation for your Efficient Account-Based Sales and Marketing at Scale: ABM Processes, Campaign Management, and Data Fundamentals.
ABM Data Foundation
Lay the groundwork for success with a robust account-centric marketing data foundation, enabling precise targeting and personalized engagement to drive meaningful connections with your audience.
ABM Campaign Management
Streamline your integrated ABM campaign execution with efficient management processes, ensuring seamless delivery and optimization of your ABM initiatives for maximum impact and ROI.
ABM Sales / BDR Processes
Enhance your sales effectiveness with streamlined processes tailored to the unique dynamics of ABM, empowering your sales and SDR/BDR teams to engage and convert target accounts with dynamically tailored messages and cost-optimal efficiency.
Continuous Improvement and Support
Evolve and refine your ABM approach over time with iterative enhancements and unwavering support.
Program Management
Already have a solid ABM strategy? No problem. We provide expert execution services to ensure seamless execution and success of your ABM initiatives, from planning to implementation.
Strategy Optimization
Fine-tune your current ABM strategy for maximum impact and ROI, leveraging insights and analytics to refine targeting and messaging.
Operational Optimization
Streamline your current ABM operational foundation (processes, data, technologies, etc) for efficiency and effectiveness, identifying areas for improvement and implementing solutions for optimal performance.
Working with a tight budget? Maximize your current playbook for effective ABM/ABX.