Your Trusted Partner for AI‑Powered
GTM & Marketing Strategy and Execution
Help startup teams grow smarter — without full-time overhead.
GTM Reset & Strategic Roadmap
Who It's For:
Early-stage or post‑Series A startups needing clarity to scale beyond founder‑led growth — especially if pipeline is stalling, messaging feels scattered, or RevOps is chaotic.
What're Included?
🧠 Full GTM audit (messaging, funnel, data, tech stack)
🎯 ICP + persona refinement, segment prioritization
📊 ABM + demand gen playbook
🗺 Roadmap for execution + team alignment
Format & Pricing
2–3 week sprint - $5000+ flat fee
(+$ Optional add‑on: AI tools + signal mapping)
Fractional Marketing Leadership
Who It's For:
Pre‑Seed to Series B companies that need strategic marketing leadership and execution but aren’t ready to commit to a full‑time marketing hire.
What're Included?
🚀 Strategic marketing & GTM planning and hands‑on execution
⚙️ Selection and setup of lean marketing + sales tech stack
🤝 Embedded team collaboration with weekly check‑ins
📈 Guidance to bridge toward a full‑time in‑house team
Format & Pricing
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Monthly Retainer (flat fee; no hourly billing)
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Flexible to start at ~8+ hrs/week (20%+ FTE); scales as needs evolve
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Typically structured as a 4‑month engagement, then month‑to‑month
RevOps & Stack Optimization
Who It's For:
Teams with expensive tools but under-utilized systems or broken handoffs between marketing and sales. Ideal for teams on Demandbase, 6Sense, HubSpot, Marketo, SFDC, SalesLoft, Clay, Zapier, or similar platforms who need to see ROI.
What're Included?
🔧 CRM + funnel setup, routing, scoring, integration and enablement
📊 Intent data workflows and attribution dashboards
⚡ Process optimization
Format & Pricing
Fixed-scope project (4–6 weeks)
Price is scope-dependent
Tech-agnostic
How We Work
Discovery and Diagnose
A comprehensive audit to uncover hidden gaps and friction points across:
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Demand gen funnel performance
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Messaging, personas, & campaign architecture
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Operational processes & automation flows
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CRM, MAP, and attribution setup
You’ll walk away with a prioritized roadmap — grounded in your data, your stack, and your goals.
Architect the Strategy
Design an AI-enabled, signal-based GTM foundation:
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High-Intent Accounts and Audiences Targeting: Identify ICPs and in-market buyers using predictive signals and engagement data
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Account Data & Infrastructure: Build a scalable CRM + MAP structure, segmentation logic, and clean reporting
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Campaign Design: Map tailored plays (1:1, 1:few, 1:many, scaled) with messaging frameworks that convert
Results-Driven Execution
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Allbound Campaign Execution: Activate outbound + inbound motions across LinkedIn, email, content, and paid
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Full-Funnel Delivery: Coordinate touchpoints across the buying journey — from anonymous intent to SQL handoff
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Sales & Product-Led Growth: Whether you’re SLG, PLG, or hybrid, we align the GTM engine around the right revenue paths
Operationalize for Scale
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Data Foundation: Define account objects, scoring models, and field structure to enable clean personalization
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Campaign & Process Management: Embed repeatable campaign processes across marketing and SDR/BDR teams
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Sales & SDR Alignment: Drive outbound efficiency with plays, templates, and automation tailored to ABM flows
This is where growth becomes sustainable — not just a one-time push.
Frequently Asked Questions
Q: How long are engagements?
A: Most clients start with a 3‑ to 4‑month initial engagement and then transition to month‑to‑month. Fixed‑scope projects are the exception to this structure.
Q: Do you work with non-tech or consumer brands?
A: Yes — while my roots are in B2B tech and SaaS, I’ve also supported non-tech and consumer-facing brands, especially those with complex or hybrid GTM needs. If your team values clarity, speed, and signal-based strategy, happy to help.
Q: What if my tech stack doesn’t include Demandbase or HubSpot?
A: No problem. I worked across a wide range of CRMs, MAPs, and ABM tools. Whether you’re using Klaviyo, Apollo, or a lighter setup, we’ll work with what you have — or help you choose the right tools.
Q: What if my tech stack includes Demandbase, HubSpot, etc?
A: Perfect — NextGenABM is a certified partner and have deep experience integrating these platforms to drive pipeline.
Q: Can you work with distributed or international teams?
A: Absolutely — NextGenABM is remote-first, based in SF Bay Area, and serve global teams across EMEA and beyond.
Working with a tight budget? Maximize your current playbook for effective ABM/ABX.