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Next Gen ABM partners with you to transform your B2B marketing, leveraging next-generation account-based sales and marketing strategies and tactics to drive efficient pipeline growth and accelerate win! Demand Gen Meets Account-Based Experience Unlock Efficient Growth Transform Your B2B Marketing and Sales Development with Next Gen ABM Let's Talk 2024 Marketing Innovator Winner | Account Targeting & Strategy Recognized by the esteemed B2B Marketing Exchange and Demand Gen Report Read More SERVICES Next Gen ABM offers strategic guidance and hands-on marketing and sales development services to drive ROI-proven account-based pipeline growth and revenue acceleration. More Info SOLUTIONS We're engineering an innovative Next Gen ABM solution to transform your account-centric go-to-market campaigns. Coming Up INSIGHTS💡 Gain insights into the latest B2B marketing and ABM/ABX trends, news, and thought leadership, expertly curated by Next Gen ABM for you. Get Insights About Us For B2B brands aiming to evolve from traditional lead-centric demand generation to account-based sales and marketing, Next Gen ABM , Inc. serves as a trusted growth partner, delivering a proven and cost-efficient approach to drive a ROI-proven sales pipeline and revenue growth. Leveraging our industry-best-in-class ABX (Account Based Go-to-Market) expertise and tailored solutions, we empower marketing and sales teams to align, optimize your revenue tech stack, and make successes trackable, measurable, and repeatable, ensuring a seamless transition to account-centric marketing and maximizing ROI on your marketing and sales development investments. Patners Trusted by Partners Next Gen ABM Partner with Best-in-Class Technologies for Your Account-Based Revenue Excellence. Why Next Gen ABM See Portfolio Unlock efficient sales pipeline growth with Next Gen ABM, as your trusted partner, leveraging our unique marketing approach combining the best of : B2B Tech/SaaS industry expertise Sales prospecting & Digital inbound marketing Product-led & Sales-led growth strategies What sets us apart? Data expertise & technology agnostic : Best-in-class ABM expertise, combined with B2B data expertise and marketing technology agnosticism. Cross-industry expertise : We bring innovative B2C techniques like dynamic personalization into the B2B space, enhancing our clients' capabilities. Operationalization expertise : Our team ensures tailored and impactful ABM solutions that drive results, with a focus on operational excellence. International experience : Extensive experience and cultural familiarity working with companies in different markets. Learn more . Our Expertises Empower your account-based marketing (ABM) and sales (ABX) journey with Next Gen ABM's expert partnership in strategy, demand gen, product marketing, revenue ops, and data management ABM/ABX Services Demand Gen Services Revenue Operations Services Go-to-Market Services Recognized by Leading Account Based Marketing and Sales Technology Vendors

Find the right Next Gen ABM solution for your unique business challenges | Our innovative solutions help you streamline ABM operations to achieve better pipeline results with less resources. We Are Coming SOON Why We Are Doing This Where Product Marketing, Demand Gen, Sales Development, and Revenue Operations Converge Revenue teams manually spend hours setting up and running account-based campaigns. Our solution aims to make that work obsolete, helping you achieve faster results from your campaigns with fewer resources. Get on the List Sign up to receive the first word when we go live. First Name Last Name Business Email Subscribe Thanks for submitting!

Explore our portfolio of successful projects | Discover how Next Gen ABM has delivered results-driven ABM solutions for clients. Past Projects ABM Orchestration & Personalization at Scale Industry: B2B SaaS; Digital Commerce Company Profile: 1,000 - 10,000 Employees, Public Market: Global, Enterprise and Mid-Market Customers Objective: Drive demand and generate sales pipeline for a new enterprise software product Success: 2x increase in account engagement and conversion Sourced $xxM/quarter new business sales pipeline and accelerated revenue growth Considerably faster in pipeline creation vs. Baseline Approach: Conducted an in-depth win/loss analysis and Ideal Customer Profile (ICP) study, then developed and executed a targeted, full-funnel, multi-persona account-based campaign, leveraging account based dynamic marketing and sales personalization at scale, multi-channel outreach / acquisition, and automated cross-channel orchestration, powered by existing tech stack and newly developed API capabilities. ROI-Proven Account Scoring and Segmentation Industry: B2B SaaS; BI / Data Analytics Company Profile: 100 - 1,000 Employees, High-growth Scale-up Market: Global, Enterprise, Mid-Market & Scaled Customers Objective: Develop a scalable data-driven approach to identify and prioritize accounts, and create targeted integrated campaigns to drive engagement and pipeline Success: 30+% increase in sales-qualified leads 25% increase in funnel to pipeline conversion rate 60% gains in sales / business development efficiency Approach: Developed a proprietary account scoring model to identify and prioritize high-value high-propensity accounts, implemented the model within CRM and MAP technologies, and designed & created targeted marketing campaigns tailored to both technical and business personas, leveraging persona-tailored content and multi-channel outreach to warm up account and drive pipeline creation. Scalable ABM Infrastructure for Efficient Execution Industry: B2B SaaS; BI / Data Analytics Company Profile: 100 - 1,000 Employees, High-growth Scale-up Market: Global, Enterprise, Mid-Market & Scaled Customers Objective: Design and implement a scalable infrastructure to execute account-based marketing campaigns, enabling personalized engagement and pipeline creation at scale. Success: 2X in ABM campaign ROI% and 60% efficiency gains 20+% increase in target account engagement Approach: Developed a cloud-based infrastructure integrating cloud data warehouse, marketing automation, CRM, and data analytics tools, enabling the execution of highly targeted and personalized ABM campaigns across multiple channels and teams (marketing, sales development, account sales), and providing real-time insights for optimization and improvement. Igniting Enterprise C-Level Engagement Industry : B2B SaaS; Big Data & Analytics Company Profile: 100 - 1,000 Employees, High-growth Scale-up Market: North America, Enterprise Customers Objective: Develop and execute a targeted account-based integrated campaign to effectively engage IT executives in Fortune 1000, drive conversions and accelerate pipeline. Success: Sourced $xxxM/quarter sales pipeline from campaign 30+% increase of sales-qualified leads in targeted prospect engagement during campaign live quarters 20% increase in account-to-pipeline conversion rates Approach: Designed and executed end-to-end a multi-channel ABM campaign combining field and digital engagement tactics, including a creative C-level engagement strategy using branded direct mailing tactics, targeted content and email campaigns, targeted AE and social media outreach, and AI-powered account identification to prioritize high-propensity accounts within Fortune 1000 to maximize campaign ROI. Digital Acquisition Meets ABM Industry: HealthTech; B2B SaaS & B2C Company Profile: 50 - 100 Employees, Early-stage Startup Market: North America, Public Sector Customers Objective: Build and execute a digital acquisition strategy from scratch, leveraging ABM principles to drive high-quality lead generation from partners and fuel users growth. Success: 3X partner applications from accredited institutes vs. baseline 25% increase in lead generation from partners 30% increase in app's user subscription Approach: Spearheaded the development of a digital acquisition function, executing a multi-channel ABM strategy including: created targeted Paid & SEO web content to attract and engage high-priority universities and research institutes, designed and launched batch and always-on email campaigns to nurture leads, and leveraged social media channels to amplify brand awareness and drive engagement among targeted organizations. Could It Be Your Next Project?

Unlock new markets with ease | Our international expansion services provide targeted ABM solutions to help B2B businesses successfully enter and grow in new global markets. Learn how Next Gen ABM can help you expand your reach and drive international revenue. Bridge the Gap: International Expansion Services Expand Your B2B SaaS Business into New Markets with Confidence Are you a B2B business based in Asia or Europe looking to expand your brand awareness / demand gen into North America, or a North America-based B2B business seeks a local expert with global expertise of driving ABM in other markets? Partner with us, Next Gen ABM , who possess a deep understanding of local B2B dynamics in these 3 markets, and cutting-edge demand gen marketing and technology landscapes. With extensive experience and cultural familiarity working with companies in those markets, Next Gen ABM can help you: Navigate complexities and enter new markets successfully Develop tailored demand generation and ABM/lead gen strategies Drive successful go-to-market execution and accelerate international growth Let's discuss how we can help you succeed in new markets! Global Expertise, Local Impact Success Stories from International Expansion From US to EMEA: A Software Company's Account-Based Marketing Journey Solution: ABM Website Personalization : Created personalized content experiences for key accounts, increasing engagement and relevance. ABM Re-targeting : Re-targeted executive decision-makers with tailored messaging, ensuring consistent brand presence. Strategic Account Selection and Products Mapping : Identified and prioritized accounts with high x-sell propensity, maximizing marketing spend's impact. Results: 40+% increase in website engagement from target accounts 20+% rise in re-targeting click-through rates 18% quarterly growth in sales-qualified leads from priority high value accounts during campaign Swiss Precision Meets Chinese Market: A Go-To-Market Success Story Solution: Developed a comprehensive social media branding strategy and campaign for a Swiss tech startup who wanted to establish a strong presence in China. Market research to understand Chinese market dynamics Localization of branding, social media, and product content Product localization to meet Chinese market needs Results: Significant increase in brand awareness among the Chinese target audience 200+% growth in social media engagement 34% rise in product free trial conversions Could you be the next one?

Your privacy matters | Learn how we collect, use, and protect your personal data in our clear and transparent privacy policy. Trust us to keep your information safe and secure. Privacy Policy Last updated: May 14, 2024 Thank you for choosing to be part of our community at Next Gen ABM Inc., doing business as Next Gen ABM (“we”, “us”, or “our”). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this privacy notice, or our practices with regards to your personal information, please contact us at info@nextgenabm.io When you visit our website http://www.nextgenabm.io (the "Website"), and more generally, use any of our services (the "Services", which include the Website), we appreciate that you are trusting us with your personal information. We take your privacy very seriously. In this privacy notice, we seek to explain to you in the clearest way possible what information we collect, how we use it and what rights you have in relation to it. We hope you take some time to read through it carefully, as it is important. If there are any terms in this privacy notice that you do not agree with, please discontinue use of our Services immediately. This privacy notice applies to all information collected through our Services (which, as described above, includes our Website), as well as any related services, sales, marketing or events. Please read this privacy notice carefully as it will help you understand what we do with the information that we collect. TABLE OF CONTENTS 1. WHAT INFORMATION DO WE COLLECT? 2. HOW DO WE USE YOUR INFORMATION? 3. WILL YOUR INFORMATION BE SHARED WITH ANYONE? 4. WHO WILL YOUR INFORMATION BE SHARED WITH? 5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES? 6. IS YOUR INFORMATION TRANSFERRED INTERNATIONALLY? 7. HOW LONG DO WE KEEP YOUR INFORMATION? 8. HOW DO WE KEEP YOUR INFORMATION SAFE? 9. WHAT ARE YOUR PRIVACY RIGHTS? 10. CONTROLS FOR DO-NOT-TRACK FEATURES 11. DO CALIFORNIA RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS? 12. HOW CAN YOU CONTACT US ABOUT THIS NOTICE? 1. WHAT INFORMATION DO WE COLLECT? Personal information you disclose to us In Short: We collect information that you provide to us. We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the Website or otherwise when you contact us. The personal information that we collect depends on the context of your interactions with us and the Website, the choices you make and the products and features you use. The personal information we collect may include the following: Personal Information Provided by You. We collect names; email addresses; contact preferences; and other similar information. All personal information that you provide to us must be true, complete and accurate, and you must notify us of any changes to such personal information. Information automatically collected In Short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Website. We automatically collect certain information when you visit, use or navigate the Website. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about who and when you use our Website and other technical information. This information is primarily needed to maintain the security and operation of our Website, and for our internal analytics and reporting purposes. Like many businesses, we also collect information through cookies and similar technologies. The information we collect includes: • Log and Usage Data. Log and usage data is service-related, diagnostic usage and performance information our servers automatically collect when you access or use our Website and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type and settings and information about your activity in the Website (such as the date/time stamps associated with your usage, pages and files viewed, searches and other actions you take such as which features you use), device event information (such as system activity, error reports (sometimes called 'crash dumps') and hardware settings). • Device Data. We collect device data such as information about your computer, phone, tablet or other device you use to access the Website. Depending on the device used, this device data may include information such as your IP address (or proxy server), device application identification numbers, location, browser type, hardware model Internet service provider and/or mobile carrier, operating system configuration information. • Location Data. We collect information data such as information about your device's location, which can be either precise or imprecise. How much information we collect depends on the type of settings of the device you use to access the Website. For example, we may use GPS and other technologies to collect geolocation data that tells us your current location (based on your IP address). You can opt out of allowing us to collect this information either by refusing access to the information or by disabling your Locations settings on your device. Note however, if you choose to opt out, you may not be able to use certain aspects of the Services. 2. HOW DO WE USE YOUR INFORMATION? In Short: We process your information for purposes based on legitimate business interests, the fulfillment of our contract with you, compliance with our legal obligations, and/or your consent. We use personal information collected via our Website for a variety of business purposes described below. We process your personal information for these purposes in reliance on our legitimate business interests, in order to enter into or perform a contract with you, with your consent, and/or for compliance with our legal obligations. We indicate the specific processing grounds we rely on next to each purpose listed below. We use the information we collect or receive: • To facilitate account creation and logon process. If you choose to link your account with us to a third-party account (such as your Google or Facebook account), we use the information you allowed us to collect from those third parties to facilitate account creation and logon process for the performance of the contract. • To post testimonials. We post testimonials on our Website that may contain personal information. Prior to posting a testimonial, we will obtain your consent to use your name and the consent of the testimonial. If you wish to update, or delete your testimonial, please contact us at info@nextgenabm.io and be sure to include your name, testimonial location, and contact information. • Request feedback. We may use your information to request feedback and to contact you about your use of our Website. • To protect our Services. We may use your information as part of our efforts to keep our Website safe and secure (for example, for fraud monitoring and prevention). • To enforce our terms, conditions and policies for business purposes, to comply with legal and regulatory requirements or in connection with our contract. • To respond to legal requests and prevent harm. If we receive a subpoena or other legal request, we may need to inspect the data we hold to determine how to respond.Fulfill and manage your orders. We may use your information to fulfill and manage your orders, payments, returns, and exchanges made through the Website. • Administer prize draws and competitions. We may use your information to administer prize draws and competitions when you elect to participate in our competitions. • To deliver and facilitate delivery of services to the user. We may use your information to provide you with the requested service. • To respond to user inquiries/offer support to users. We may use your information to respond to your inquiries and solve any potential issues you might have with the use of our Services. • To send you marketing and promotional communications. We may use the personal information you send to us for our marketing purposes, if this is in accordance with your marketing preferences. For example, when expressing an interest in obtaining information about us or our Website, subscribing to marketing or otherwise contacting us, we will collect personal information from you. You can opt-out of our marketing emails at any time (see the "WHAT ARE YOUR PRIVACY RIGHTS" below). • Deliver targeted advertising to you. We may use your information to develop and display personalized content and advertising (and work with third parties who do so) tailored to your interests and/or location and to measure its effectiveness. 3. WILL YOUR INFORMATION BE SHARED WITH ANYONE? In Short: We only share information with your consent, to comply with laws, to provide you with services, to protect your rights, or to fulfill business obligations. We may process or share your data that we hold based on the following legal basis: • Consent: We may process your data if you have given us specific consent to use your personal information in a specific purpose. • Legitimate Interests: We may process your data when it is reasonably necessary to achieve our legitimate business interests. • Performance of a Contract: Where we have entered into a contract with you, we may process your personal information to fulfill the terms of our contract. • Legal Obligations: We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process, such as in response to a court order or a subpoena (including in response to public authorities to meet national security or law enforcement requirements). • Vital Interests: We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities, or as evidence in litigation in which we are involved. More specifically, we may need to process your data or share your personal information in the following situations: • Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company. • Vendors, Consultants and Other Third-Party Service Providers. We may share your data with third-party vendors, service providers, contractors or agents who perform services for us or on our behalf and require access to such information to do that work. Examples include: payment processing, data analysis, email delivery, hosting services, customer service and marketing efforts. We may allow selected third parties to use tracking technology on the Website, which will enable them to collect data on our behalf about how you interact with our Website over time. This information may be used to, among other things, analyze and track data, determine the popularity of certain content, pages or features, and better understand online activity. Unless described in this notice, we do not share, sell, rent or trade any of your information with third parties for their promotional purposes. We have contracts in place with our data processors, which are designed to help safegaurd your personal information. This means that they cannot do anything with your personal information unless we have instructed them to do it. They will also not share your personal information with any organization apart from us. They also commit to protect the data they hold on our behalf and to retain it for the period we instruct. 4. WHO WILL YOUR INFORMATION BE SHARED WITH? In Short: We only share information with the following third parties. We only share and disclose your information with the following third parties. We have categorized each party so that you may easily understand the purpose of our data collection and processing practices. If we have processed your data based on your consent and you wish to revoke your consent, please contact us using the contact details provided in the section below titled "HOW CAN YOU CONTACT US ABOUT THIS NOTICE?". • Advertising, Direct Marketing, and Lead Generation Google AdSense and Facebook Audience Network • Retargeting Platforms Google Ads Remarketing • Social Media Sharing and Advertising Facebook social plugins, LinkedIn social plugins, LinkedIn advertising, Twitter advertising and Twitter social plugins • Web and Mobile Analytics Google Analytics, Google Tag Manager and Heap Analytics • Website Hosting Wix 5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES? In Short: We may use cookies and other tracking technologies to collect and store your information. We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice. 6. IS YOUR INFORMATION TRANSFERRED INTERNATIONALLY? In Short: We may transfer, store, and process your information in countries other than your own. Our servers are located in United States. If you are accessing our Website from outside United States, please be aware that your information may be transferred to, stored, and processed by us in our facilities and by those third parties with whom we may share your personal information (see "WILL YOUR INFORMATION BE SHARED WITH ANYONE?" above), in United States, and other countries.If you are a resident in the European Economic Area, then these countries may not necessarily have data protection laws or other similar laws as comprehensive as those in your country. We will however take all necessary measures to protect your personal information in accordance with this privacy notice and applicable law. 7. HOW LONG DO WE KEEP YOUR INFORMATION? In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this privacy notice unless otherwise required by law. We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements). No purpose in this notice will require us keeping your personal information for longer than 2 years. When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible. 8. HOW DO WE KEEP YOUR INFORMATION SAFE? In Short: We aim to protect your personal information through a system of organizational and technical security measures. We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security, and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Website is at your own risk. You should only access the Website within a secure environment. 9. WHAT ARE YOUR PRIVACY RIGHTS? In Short: In some regions, such as the European Economic Area, you have rights that allow you greater access to and control over your personal information. You may review, change, or terminate your account at any time. In some regions (like the European Economic Area), you have certain rights under applicable data protection laws. These may include the right (i) to request access and obtain a copy of your personal information, (ii) to request rectification or erasure; (iii) to restrict the processing of your personal information; and (iv) if applicable, to data portability. In certain circumstances, you may also have the right to object to the processing of your personal information. To make such a request, please use the contact details provided above. We will consider and act upon any request in accordance with applicable data protection laws.If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time. Please note however that this will not affect the lawfulness of the processing before its withdrawal, nor will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent. If you are resident in the European Economic Area and you believe we are unlawfully processing your personal information, you also have the right to complain to your local data protection supervisory authority. You can find their contact details here: http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm .If you are resident in Switzerland, the contact details for the data protection authorities are available here: https://www.edoeb.admin.ch/edoeb/en/home.html . Cookies and similar technologies: Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Website. 10. CONTROLS FOR DO-NOT-TRACK FEATURES Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this privacy notice. 11. DO CALIFORNIA RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS? In Short: Yes, if you are a resident of California, you are granted specific rights regarding access to your personal information. California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided on this page. If you are under 18 years of age, reside in California, and have a registered account with the Website, you have the right to request removal of unwanted data that you publicly post on the Website. To request removal of such data, please contact us using the contact information provided on this page, and include the email address associated with your account and a statement that you reside in California. We will make sure the data is not publicly displayed on the Website, but please be aware that the data may not be completely or comprehensively removed from all our systems (e.g. backups, etc.). CCPA Privacy Notice The California Code of Regulations defines a "resident" as:(1) every individual who is in the State of California for other than a temporary or transitory purpose and(2) every individual who is domiciled in the State of California who is outside the State of California for a temporary or transitory purposeAll other individuals are defined as "non-residents." If this definition of "resident" applies to you, certain rights and obligations apply regarding your personal information. 12. HOW CAN YOU CONTACT US ABOUT THIS NOTICE? If you have questions or comments about this notice, you may contact us at info@nextgenabm.io. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU? Based on the applicable laws of your country, you may have the right to request access to the personal information we collect from you, change that information, or delete it in some circumstances. To request to review, update, or delete your personal information, please submit the request to the contact provided on this page. We will respond to your request within 30 days.