The GTM Gap Most Startups Face
Founder-led sales drive early traction — but they often hit a wall. Messaging becomes inconsistent. Targeting lacks precision. Sales and marketing fall out of sync. Growth slows.
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That’s where fractional leadership and agency support come in. Startups need senior-level expertise to scale — but also need to stay lean. A strategic GTM agency like NextGenABM brings embedded fractional leadership, battle-tested frameworks and execution, and AI-enabled strategy and operationalization to help bridge the gap between founder-led growth and scalable GTM models — all without the cost of a full-time hire.
What We Do
NextGenABM offers strategic guidance and hands-on marketing execution that help fast growing teams:
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Align GTM teams around one revenue strategy
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Operationalize AI to scale full-funnel demand gen
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Build CRM + RevOps infrastructure for GTM scale
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Run multi-channel campaigns that convert high-intent signals into pipeline
Delivered through:
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Strategic Workshops & Messaging Frameworks
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Fractional Marketing Leadership
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Executional Support with ABM + GTM Campaigns
Insights to Power Your Next Move💡
Curious how leading B2B teams are using AI and account-based sales and marketing to unlock growth?
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The Insights section is where we share:
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Practical frameworks and field-tested GTM strategies
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Real ABM use cases and campaign breakdowns
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POVs on AI adoption, GTM orchestration, and startup scaling
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Whether you're building your first GTM engine or evolving from founder-led sales, these are the resources to help you move faster — and smarter.
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Founded by Océane Li, a B2B marketing leader with 13+ years of experience scaling revenue at Google Cloud, MapR Data, Shopify Enterprise, and multiple venture-backed startups and scale-ups with 3 exits.
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NextGenABM is a certified partner of Demandbase, Salesloft, and HubSpot — and winner of the 2024 B2B Innovation Award for excellence in AI-driven marketing.
What sets us apart:
✅ AI + full-service GTM: Strategy, orchestration, and execution in one place
✅ Data expertise + tech agnostic: We work with the right tools, not just the familiar ones
✅ Operational excellence: Frameworks that scale, processes that stick
✅ Deep B2B SaaS expertise blended with both product-led and sales-led growth strategies
✅ B2C-inspired personalization: Bringing creative and dynamic personalization into B2B
✅ Strong GTM alignment: Integrating sales prospecting and inbound marketing into one motio
Our approach:
✅ Fractional. Strategic marketing leadership without the headcount.
✅ AI-Enabled. Campaigns, content, and routing powered by GTM signal-based intelligence.
✅ Outcome-Driven. Focused on pipeline, alignment, and measurable revenue lift.
✅ Scalable. Engagements that flex with your stage, stack, and growth pace.​
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Based in: SF Bay Area | Serving: Global fast-growing B2B teams (incl. EMEA)​​
Trusted by Partners
Next Gen ABM Partner with Best-in-Class Technologies for Your Account-Based Revenue Excellence.
Recognized by Leading Account Based Marketing and Sales Technology Vendors
