[Featured on HubSpot Blog] From Manual to AI-Powered ABM Orchestration

I recently published an article on HubSpot’s marketing blog — and the response has been energizing. For those of you who follow my work in AI x ABM/GTM Brief and Insights, this piece (HubSpot Blog) dives into one of the biggest questions I’m hearing from enterprise B2B teams: 

Can you still run effective ABM for complex, multi-product Fortune 500 IT buyers - without breaking your ops team or budget?

My answer? Yes — if you plan intentionally and automate intelligently.

In my new article featured on HubSpot, I shared what modern ABM orchestration looks like when powered by real-time data and AI.

Traditional firmographic- and technographic- based ABM falls short in today’s landscape, because: 

🧩 Budgets are shifting constantly 🧩 Buying committees are across LOBs 🧩 Speed of signal processing matters more than just static “ICPs"

That’s why my latest work focuses on signal-layer orchestration, not just persona targeting.

The Framework I Cover in the HubSpot Article - From Manual to AI-Powered ABM Orchestration

1. Account intelligence & unified view 

2. Buying‑committee mapping 

3. Multi‑channel orchestration 

4. Personalized engagement & content 

5. Unified analytics 

Plus, some practical extensions I’m testing: signal‑layer orchestration, composable tool stacks, etc.

👉 Read the full article on HubSpot Blog

Bonus Insight (not in the article)

What I’m seeing in marketing is a shift toward:

• Programmatic intent-based tiering

• GTM signals as triggers (not just filters)

• AI-based orchestration and contextualized personalization at scale

All of these above require a solid data and tracking foundation. Rome wasn't built in a day. 

I’m running these playbooks across live campaigns right now. The best results come when marketing don’t just run campaigns - they build systems that solve buyer problems and scale growth.

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ABM is your go-to-market motion, not a marketing function.

🧠 Ready to revamp your strategy? Check out our past editions or let’s chat.

🎯 Until next time—stay bold, stay targeted.

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