Weekly AI x ABM/GTM Insights – The rise of vibe marketing and "tiny teams"

NextGen ABM
Jan 13
3 min read

Edition #53 | Published Jan 12, 2026

Vibe coding, popularized by tech leaders in early 2025, describes using AI to generate software by simply describing the desired vibe or outcome, rather than writing code.

Now, marketers have their own version of this trend: vibe marketing. Just as vibe coding lets developers create apps from natural-language prompts, vibe marketing uses AI and no-code tools to craft campaigns and programs. This approach is gaining serious traction. Even new startups are hiring “Vibe Marketers” with salaries up to $1 million.

This week, there are also more signals that matter for GTM teams. I am tracking them so you can move fast without breaking trust.

Let’s get into them. 👉

🚀 The Pulse: Industry News You Can’t Afford to Miss

We read the AI x ABM headlines so you don’t have to.

Tiny teams + AI agents are becoming a credible operating model

Business Insider’s VC trend read: “tiny teams” enabled by personalized agents and automation are becoming the trend in 2026. More bloated and over-complicated marketing departments will be replaced by more lean, fast, AI-augmented individuals.

Our take: This mirrors what we saw across our most-read insights in 2025: AI is now doing two distinct jobs in ABM — relevance for known accounts, and prioritization for in-market ones (recapped in Best of NextGenABM in 2025).

Demandbase is getting more “programmable” (and more buying-group native)

Their December 2025 Product Update is a big one for ABM operators: Buying Group data via Export API, more BG intelligence fields for segmentation, plus multiple agent features (including an Email Agent and an Intent Agent for keyword set generation).

Our take: It’s getting easier to push buying-group context into your CRM + ABM orchestrations.

The agent hype is real… but trust is the constraint

Zapier recently released survey findings showing 84% of enterprise GTM leaders plan to increase AI agent investment, while still preferring human-in-the-loop approaches - security + privacy remain the biggest adoption brakes.

Our take: This maps directly to ABM: autonomy is rising, but approvals + audit trails will decide what gets executed.

🎙 Voices of Influence: The Rise of Vibe Marketing (and why marketing leaders should care)

Vibe coding let developers ship apps from prompts - now marketers are doing the same. Vibe marketing is what happens when AI + no-code turns plain-English ideas into live campaigns faster than traditional teams and stacks can keep up.

For Demand Gen / ABM marketers, this is implying a new operating model:

Named accounts: you can spin up hyper-relevant plays (ads, landing pages, sequences) in days — and iterate weekly based on real account signals.
In-market accounts: you can run more “micro-tests” (messaging, segments, offers) and let signals pick winners before you scale.
The risk: governance, data hygiene, and guardrails should be set up up front.

Below is an experiment I ran on Make - a well-known no-code automation platform. I created an automation to monitor a Facebook page’s social engagement. It sent email alerts using OpenAI GPT. I could automatically track updates and receive insights in my inbox.