[Featured on HubSpot] Modern Marketing Workflow Automation Explained

I recently contributed an article to the HubSpot Blog exploring how workflow automation has evolved — and why it’s becoming a core capability for modern marketing, RevOps, and GTM teams.

The piece, “Modern Marketing Workflow Automation Explained: What It Is and the Best Workflow Software to Use,” breaks down:

• What workflow automation really means in today’s B2B environment

• How it differs from traditional marketing automation

• Common workflow use cases across marketing, sales, and operations

• A practical overview of leading workflow automation tools

  
  

The goal of the article is to help teams move beyond manual, one-off processes and understand how workflows can be used to orchestrate actions, improve prioritization, and support scalable growth.

👉 Read the full article on HubSpot: Modern Workflow Automation Explained: What It Is and the Best Workflow Software to Use

At NextGenABM, workflow automation is a foundational layer of how I help B2B teams operationalize GTM strategy — whether that’s enabling faster speed-to-lead, cleaner lifecycle management, or more coordinated account-based execution.

Being featured on HubSpot reflects the growing importance of workflow automation as not just an efficiency tool, but a strategic lever for modern revenue teams.