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Account-Based Marketing and Sales Insights
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NextGen ABM
7 days ago4 min read
Live from CES 2025: Strategic Insights for B2B Marketing Leaders
What do smart TVs, AI-powered video tools, and virtual reality have to do with your B2B marketing strategy, areas like ABM and Demand...
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NextGen ABM
Dec 10, 20244 min read
Weekly ABM/ABX Insights - What B2B Marketers Are Stealing from B2C (And Why It Works for ABM)
20th Edition (Published on Dec 10) Editor's Notes: AI, Personalization, and Cross-channel Insights Reshaping B2B Strategies Today’s B2B...
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NextGen ABM
Dec 4, 20244 min read
Holiday Hacks: How Marketers Can Turn December Downtime into GTM Innovation with Gen AI
December’s quiet weeks often leave marketers catching up on tasks or waiting for the new year to kickstart initiatives. But what if you...
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NextGen ABM
Dec 3, 20245 min read
Weekly ABM/ABX Insights - The Great ABM Shift: What Changed in 2024?
The Great ABM Shift: What Changed in 2024?
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NextGen ABM
Nov 14, 20246 min read
Don't Enter 2025 Blind: The Ultimate Year-End Audit Checklist for Revenue Marketers
As Q4 draws to a close, revenue marketing teams have a prime opportunity to evaluate their strategies, and make informed adjustments for...
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NextGen ABM
Jul 1, 20245 min read
Weekly ABM Insights Newsletter - July 1
4th Edition Happy July 4th Week! This edition is packed with exciting updates from industry leaders! This edition features innovations...
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NextGen ABM
Jun 24, 20244 min read
Weekly ABM Insights Newsletter - June 24
3rd Edition Welcome to our third June newsletter, where we bring you the latest updates and insights from the ABM/ABX industry. This...
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NextGen ABM
Jun 10, 20244 min read
Weekly ABM Insights Newsletter - June 10
Welcome to our first weekly ABM Insights Newsletter! We're excited to share the latest industry news, insights, and resources to help you...
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NextGen ABM
Apr 25, 20245 min read
Unlocking Lead Gen Potential on @Threads: A Guide for B2B SaaS Marketers to Win Over Developers
As a former engineer turned B2B demand gen marketer 13 years ago, I've seen firsthand the importance of targeting the right audience with...
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