22nd Edition (Published on Jan 7)
Editor's Notes:
In 2025, AI, automation, social media, and cutting-edge tools are transforming how we engage with customers, drive sales, and optimize marketing efforts in B2B. In this edition, we’ll explore the most recent insights from industry leaders like Madison Logic and HubSpot, highlight top tools like LinkedIn’s Companies Hub and SalesLoft’s AI-powered streamlined sales plays, and share actionable strategies to keep you ahead of the curve.
Must-Know Related Industry News
LinkedIn’s New Release - The Companies Hub You Need
LinkedIn’s new Companies Hub in Campaign Manager allows marketers to target buyers based on engagement levels and measure ad impact. By leveraging detailed insights, B2B marketers can create audiences based on engagement, delivering the right message at the right time, and reviewing their metrics by engagement level, company information, company lists, and campaigns. This tool ensures every ad dollar counts in your targeted accounts ads campaigns. 🔗 Learn more about Companies Hub
SalesLoft’s AI-Powered Sales Plays
Tired of slow sales play implementations? SalesLoft’s AI innovations empower leaders to act on revenue insights immediately. New ZoomInfo Plays transform buying signals into immediate actions, helping teams close deals faster while leveraging AI agents to pinpoint gaps in sales funnels and optimize outcomes. 🔗 Discover more about SalesLoft innovations
G2’s Winter 2025 Reports - Where ABM Leaders Shine
🔹 Demandbase: Recognized as a leader in 38 categories, including Account-Based Advertising, Account-Based Orchestration and B2B Intent Data, Demandbase stands out for its user-friendly design and being the platform “most likely to be recommended” for ABM orchestration.
🔹 6sense: Achieved leadership across all major ABM categories: Advertising, Analytics, and Orchestration Platforms. 🔗 Explore 6sense on G2
🔹 ZoomInfo: Dominates with 138 No. 1 rankings, excelling in Buyer Intent Data, Market Intelligence, and Account Data Management. Its AI-powered Copilot delivers actionable insights, streamlining go-to-market strategies for enterprise teams.
ABM / ABX Insights from Industry Icons
Madison Logic: Why GenAI is the Future of B2B Marketing
69% of surveyed B2B marketers are leveraging GenAI to streamline decision-making and personalize buyer journeys. Millennials and Gen Z, who value transparency and efficiency, are driving this shift, pushing marketers to prioritize AI-powered solutions.
Key Takeaways:
Top 2025 Investments: Social media advertising (60%), AI tools (60%), video (53%), and podcast advertising (50%).
B2C-Style Campaigns: 64% of marketers plan to advertise on TikTok and Instagram to reach emerging decision-makers.
Creative Strategies That Work: 58% prioritize customer testimonials, 58% add captions to video ads, and 56% lean on influencer marketing for deeper engagement.🔗 Explore Madison Logic’s survey findings
HubSpot’s Roadmap to AI-Powered Marketing Success
Navigating AI integration is now a must for marketing leaders. HubSpot’s 2025 Field Guide offers actionable frameworks to implement AI and data strategies while staying ahead in a privacy-first world.
Key Takeaways:
Leverage intentionality-focused data for tailored campaigns.
Build seamless workflows that integrate AI analytics, automation, and reporting tools.
Stay agile by monitoring emerging trends like scalable personalization and privacy-first innovations.🔗 Download HubSpot’s Field Guide
Top Tools & Resources for ABM Champions
6 ABM Marketing Automation Best Practices
Mastering ABM requires precision, personalization, and alignment, powered by automation. This resource highlights how to leverage intent data for real-time insights, personalize customer journeys at scale, integrate CRM with MAP to align sales and marketing seamlessly.
HG Insight’s ICP Framework
Pinpointing your ideal customer profile (ICP) has never been easier. HG Insight’s data-driven framework uses tech stacks, industry trends, and buying signals to identify accounts most likely to convert.
Quick Wins & Smart Tips
The Trust Factor: Be the Guide Brands win by becoming the guide in their stories, not the hero. By helping your audience shine, you build trust and authority, creating deeper connections.🔗 Read more about building trust
Podcasting Power: Did you know 82% of Gen Z listeners take action after hearing a podcast ad? This holds true for B2B SaaS! Time to rethink your channel mix!
What Else We’re Listening To?
Crafting a Winning GTM StrategyPostman’s Justine Davis shares how tools like SparkToro and Looker drive alignment across sales, marketing, and product teams. Learn strategies for adapting to privacy changes and building product-led growth plans.
Upcoming Events We’re Attending
Gartner RevOps Playbook – January 8Explore RevOps vs GTMOps with ZoomInfo leaders.🔗 Register here
State of RevOps 2025 – January 16Learn about AI adoption’s impact on revenue teams.🔗 Save your spot
2025 GTM Trends – January 28Discover how AI and emerging GTM models are reshaping KPIs.🔗 Sign up now
More Insights and Tips Like This?
Subscribe to our Weekly Newsletter and follow us on LinkedIn to get the latest insights on industry trends, tips, and useful resources on ABX. Thank you for reading the Weekly ABM/ABX Insights Newsletter! I’d love your feedback, ideas and tips: info@nextgenabm.io.
NextGenABM is a consulting and solution firm aiming transforms B2B marketing and sales strategies with ROI driven pipeline results through account-centric pipeline marketing. Looking to start your ABM journey or need help with your current program? Let's talk.
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