[MarTech Columnist Post] Why AI Proficiency Is Today’s Must-Have Marketing Skill

AI isn’t just transforming how we run campaigns - it’s beginning to reshape the skills companies are hiring for.

In a recent article published on MarTech, I explored how AI proficiency is quickly becoming a key differentiator for B2B marketing roles, especially in Demand Gen and ABM.

While a few voices are starting to surface around this shift, we still don’t see enough conversation on the practical side: how do marketers actually build this skill set?

In the article, I dive into:

• The emerging skill categories companies are hiring for

• Real job examples (like Tabnine’s leadership posting) that reflect the AI-savvy marketer trend

• How I’ve personally built my own "Agents Team" to experiment with and learn from AI in action

👉 Read the full article on MarTech

What it means for you If you're leading ABM, Demand Gen, or GTM strategy, it might be time to rethink how your team is skilling up. AI is no longer optional—and those who master it early will be shaping the future of modern marketing.

Need help building AI-powered marketing strategies? That’s what we do at NextGenABM. Whether you need a roadmap, hands-on experimentation, or an AI audit of your funnel, we can help. Let’s chat about what’s next.

Or subscribe to our newsletter to get weekly ABM x AI tips straight to your inbox.