Weekly ABM/GTM Insights - Agentic AI in GTM, Top Insights You Can't Miss This Week

NextGen ABM
Feb 10
3 min read

Updated: Feb 10

27th Edition (Published on Feb 10)

As the B2B landscape continues to evolve, the integration of agentic AI and advanced GTM strategies is becoming indispensable for marketing and sales teams. This week’s roundup we focus on how they are reshaping account-based GTM, sales workflows, and customer experiences. From groundbreaking product launches to strategic partnerships, here are the top insights you need to know.

Must-Know Industry News - Agentic AI for GTM and More

ZoomInfo’s Guided Intent: Connecting the Dots Between Intent Signals and Revenue

Ever bothered by too many signals? ZoomInfo’s new Guided Intent innovation eliminates guesswork from tracking buyer intent signals. By analyzing historical CRM data, this AI-powered dashboard recommends intent topics that correlate with successful conversions. Marketers can hyper-target high-intent prospects, optimize campaign messaging, and time outreach for maximum impact. Try Now.

Why It Matters: This innovation underscores the importance of leveraging historical data to identify the most relevant GTM signals.

Salesforce Agentforce 2.0: AI Agents in the Flow of Work

Salesforce’s new release of Agentforce 2.0 introduces a robust platform for deploying autonomous Sales AI agents within CRM and other systems. The platform’s enhanced agent builder interprets natural language instructions, enabling teams to onboard AI agents for sales, marketing, and service tasks. Potential use cases include the creation of autonomous AI agents that can nurture leads based on your rules of engagement and provide instant feedback on prospecting calls.

Why It Matters: This is a significant advancement for ABM practitioners looking to scale personalization and prospecting efforts.

HubSpot’s Agent.ai: Explosive Growth

HubSpot’s Agent.ai platform surpassed 500,000 users within months of its launch, signaling a rapid adoption of agentic AI technology. Built to automate multi-step CX processes, the platform empowers teams to test, deploy, and optimize custom AI agents.

Why It Matters: The rise of agentic AI exemplifies the growing trend toward autonomous, proactive systems in B2B marketing.

AI Avatars: A New Wave in GTM Agents

AI avatars are rapidly emerging as essential tools for augmenting sales and marketing workflows. Leading video marketing companies, e.g. Vidyyard has seen the adoption of agentic video experience by over 12 x since launch in 2024. The best sellers are using these tools to unlock personalized videos outreach at scale, aligning perfectly with ABM’s demand for personalized engagement.

Quora Partners with Bombora for ABM Targeting

Quora’s strategic partnership with Bombora allows B2B advertisers to access 450+ audience segments and leverage ABM targeting capabilities.

Why It Matters: This integration enables precise targeting of decision-makers within Quora’s highly engaged user base, creating natural engagement opportunities for ABM marketers.

Salesloft’s Influence Model: Beyond Attribution

Salesloft introduces Influenced Outcomes, redefining sales workflow insights by shifting from traditional last-touch attribution to engagement-based influence measurement. This empowers sales teams to track how Cadences and Plays contribute to revenue outcomes, pipeline growth, and average sales cycle length.

Why It Matters: Understanding engagement workflows’ overall impact helps marketers make data-informed adjustments for maximum revenue impact.

ABM / ABX Insights from Industry Icons

2025 CMO Outlook: The Road Ahead for ABM

DemandGen Reports highlights the shift toward agentic AI, predictive analytics, and dynamic segmentation for enhanced ABM strategies. The “do more with less” mantra is driving marketers to consolidate tech stacks while leveraging AI for personalization and efficiency. CMOs are also emphasizing the importance of authenticity and transparency as AI takes a more central role. Read More

Top Tools & Resources for ABM Champions

LeanData’s GTM Trends Report: Learn how top-performing teams are leveraging agentic AI and PLG models to outpace competitors. Watch Now
Salesforce’s Playbook to Unlock Limitless Sales with Agentforce: Build your own limitless sales team with Agentforce. Watch Now
Demandbase Launches New ABM Certifications: Demandbase introduces two new certifications: Account-Based GTM and Account-Based Measurement & Reporting. Learn More

By embracing the power of agentic AI, marketing and sales teams can unlock new levels of personalization, efficiency, and strategic insights. From ZoomInfo’s Guided Intent to HubSpot’s Agent.ai, the tools are here to transform your GTM strategy. The key is to start experimenting and adapting these technologies to fit your unique needs.

More Insights and Tips Like This?

Subscribe to our Weekly Newsletter or follow us on LinkedIn to get the latest insights on industry trends, tips, and useful resources on ABX. Thank you for reading the Weekly ABM/ABX Insights Newsletter! I’d love your feedback, ideas and tips: info@nextgenabm.io.

NextGenABM is a consulting and solution firm aiming transforms B2B marketing and sales strategies with ROI driven pipeline results through account-centric marketing and go-to-market. Looking to start your ABM journey or need help with your current program? Let's talk.