Rethinking the GTM Engineer Myth (In One Visual)

This week, we’re switching gears.

Instead of a typical deep dive, I’m sharing a visual breakdown that challenges a fast-growing misconception in GTM teams: the idea that GTM Engineers can "do ABM" without strategic depth.

I’ve mapped out what’s missing — and what a truly impactful GTM Engineer role should look like in an AI-powered, account-based world.

Back to our regular insights next week. For now, enjoy this quick-scroll visual and let me know what resonates👇